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Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. ...

The 2015 Digital Marketing Rule Book. Change or Perish.

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It is the season to be predicting the future, but that is almost always a career-limiting move. So I’m not going to do that. ...

Best Web Metrics / KPIs for a Small, Medium or Large Sized Business

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We have access to more data than God wants anyone to have. Thus it is not surprising that we feel overwhelmed, and rather than ...

Smarter Data Analysis of Google’s https (not provided) change: 5 Steps

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It is astonishingly common that we are asked to analyze the impossible. In perhaps a career-limiting move I’m going to try to do that ...

Data Analysis 101: Seven Simple Mistakes That Limit Your Salary

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Data analysis is not easy. It takes years to get good at it, and once you get good at it you realize how much ...

Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value

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I am going to break one of my unspoken cardinal rules: Only write about real problems and measurement that is actually possible in the ...

Measuring Incrementality: Controlled Experiments to the Rescue!

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With a plethora of digital media channels at our disposal and new ones on the way every day(!), how do you prioritize your efforts? ...

Google Analytics Visits Metric: Change. Implications. Opportunities.

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Recently the Google Analytics team changed the way sessionization algorithm. In lay terms… how the start, duration and end of a Visit is computed. ...

Produce Actionable Insights: Mate Custom Reports With Adv Segments!

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99.9996253% of Web Analytics reports produced are utterly useless. Partly because of a lack of any tie to business strategy (ensure you have a ...

Email Marketing: Campaign Analysis, Metrics, Best Practices

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With all the sexiness oozing out of social media it might seem insane to write about email. It’s been relegated to the “OMG that ...

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