Latest Posts - Page 12 of 37 - Occam's Razor by Avinash Kaushik

Best Web Metrics / KPIs for a Small, Medium or Large Sized Business

Kill things that don’t have an optimum CPA. Invest more in ones that do. Simple enough, right? Tip: Remember this is just cost, not ...

Smarter Data Analysis of Google’s https (not provided) change: 5 Steps

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Search: Not Provided: What Remains, Keyword Data Options, the Future.] On board? Let’s go…. In an effort to make search more secure, on www.google.com ...

Data Analysis 101: Seven Simple Mistakes That Limit Your Salary

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Four different segments are being compared (yea!), but they are calibrated wrong (boo!). On the surface this is hard to detect. The part that ...

Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value

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so what? ” matters! Oh, I totally forgot to say this…. the advice in this blog post is only for businesses and brands that ...

Measuring Incrementality: Controlled Experiments to the Rescue!

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Search Engine Optimization. We have to do Paid Search. We have to have a robust Affiliate network. We have to do Mobile advertising. We ...

Google Analytics Visits Metric: Change. Implications. Opportunities.

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Web Analytics Master Certification course (which is one of eight courses in Full of surprises, right? I hope the video shared the reports and ...

Produce Actionable Insights: Mate Custom Reports With Adv Segments!

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Digital Marketing & Measurement Model!), partly because they are out of the box standard reports that web analytics vendors create for “average” people (and ...

Email Marketing: Campaign Analysis, Metrics, Best Practices

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permission marketing. Every fiber of your being. Every thought that crosses your mind. Every person in your company. Embrace permission marketing and email will ...

Your Web Metrics: Super Lame or Super Awesome?

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org structure, bad boss, Web Analytics Measurement Model. Maybe something else (surprisingly, excuses are not all that hard to find when you are looking ...

Web Analytics Career Guide: From Zero To Hero In Five Steps!

digital “crimes against humanity”), and they are starting to understand the power of data to delight customers and drive accountability. I’ve said repeatedly that ...