Web Analytics tools have become pretty feature rich, and the future promises to bring even more goodies (Universal Analytics anyone?). But these features bring with them new problems that we hadn’t imagined before. Mostly because the limitations in the tools meant we were unable to make these mistakes. Today’s post is about a new problem I’m starting to notice, which only exists because our tools have become so much cooler and handed us so much power: constant mismatching of hit- and session-level metrics and dimensions. This particular problem exists primarily because Analytics allows us to create custom reports. In some…
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We have access to more data than God wants anyone to have. Thus it is not surprising that we feel overwhelmed, and rather than being data driven we just get paralyzed. Life does not have to be that scary. In fact a data driven life is sexiest digital life you can imagine. In this blog post we are going to bring the sexyback. I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. You’ll be able to quickly go from “omg…