Latest Posts - Page 11 of 37 - Occam's Razor by Avinash Kaushik

Web Analytics Consulting: A Simple Framework For Smarter Decisions

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Digital Marketing & Measurement Model (how to pick the best KPIs for your business that guarantee success, using a powerful five-step process) and the ...

EU Cookie / Privacy Laws: Implications On Data Collection And Analysis

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A cookie is a small text file placed on your computer. Cookies contain a small amount of anonymous information that allows a website to ...

Google Analytics Custom Reports: Paid Search Campaigns Analysis

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Acquisition, Behavior, Outcomes! “) that ensure that they don’t so much deliver data as much as deliver insights. In this post I want to ...

Excellent Analytics Tip #20: Measuring Digital \”Brand Strength\”

brand measurement competitive intelligence

Brand Measurement: Analytics & Metrics for Branding Campaigns] There are many different tools, both online and offline, that measure the elusive metric called brand ...

You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!

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key performance indicator (KPI). [Sidebar] A key performance indicator is a metric that helps you understand actual performance against preset business objectives. [/Sidebar] The ...

Multi-Channel Attribution: Definitions, Models and a Reality Check

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It’s 5 new accounts activated offline for every 1 activated online! If you are not calculating the offline impact, and you are not giving ...

A Big Data Imperative: Driving Big Action

big data digital analytics

ERP/massively parallel computing, fantastic storage systems, the “Hadoop and Multiplicity! Strata 2012 Big Data conference . My goal was to take my TED-ish 15-minute ...

The Biggest Mistake Web Analysts Make… And How To Avoid It!

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Digital Marketing and Measurement Model . It is a fantastic five step process that forces the engagement of key stake holders to produce a ...

Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!

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advanced segmentation or advanced social metrics or economic value or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, ...

The 2015 Digital Marketing Rule Book. Change or Perish.

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super powerful and insightful metrics ? primordial ooze from which new ideas (or indeed life) will spark for an imaginative digital existence. www.bloomberg.com should ...