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Your Web Metrics: Super Lame or Super Awesome?

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet ...

Web Analytics Career Guide: From Zero To Hero In Five Steps!

I got an email the other day with this simple question: “How do break into the world of web analytics?” Actually I get that ...

An Incredible Analytics Experience: 5 Years of Occam’s Razor

My beloved little labor of love, this analytics blog, is 5 years old today. Five! I am so proud of having reached this incredible ...

11 Digital Marketing “Crimes Against Humanity”

Every presentation I do is customized for the audience in the room. That means I get to spend loads and loads of time across ...

The Difference Between Web Reporting And Web Analysis

Someone asked me this very simple question today. What’s the difference between web reporting and web analysis? My instinct was to use the wry ...

Three Amazing Web Data Analyses Techniques For Analysis Ninjas

Day in and day out we stare at standard tables and rows and convert them into smaller or scarier tables and rows and through ...

The Market Motive Master Certification Manifesto: Web Analytics

Many of you are aware that I am the co-Founder of Market Motive, a delightful little labor of love whose mission in life is ...

Mobile Analytics: Tracking Click-to-Call Mobile Ad Campaigns

Just when you thought you were finally getting more comfortable with website analytics and the metrics you report, here comes the massive explosion of ...