Excellent Analytics Tip#1: Compute Statistical Significance
standard deviations apart and not statistically significant. This would mean that it is quite likely that it is noise causing the difference in conversion ...
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Traditional Web Analytics is Dead
Internet Marketing Voodoo or download a mp3 version from the
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Hello world!
It is quite appropriate that Hello World are the first two words in this blog. It joins 39.6 million others per
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Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM
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