Latest Posts
Excellent Analytics Tip#2: Segment Absolutely Everything
Second in a series that aims to share some guidance on how to move from the world of Web Analytics to the world of ...
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Experimentation and Testing: A Primer
This post is a primer on the delightful world of testing and experimentation (A/B, Multivariate, and a new term from me: Experience Testing). There ...
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The 10 / 90 Rule for Magnificent Web Analytics Success
Numerous studies have pointed out that while almost all Fortune 500 companies have great investments in “Web Analytics” they still struggle to make any ...
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Excellent Analytics Tip#1: Compute Statistical Significance
We all wish that our key internal partners, business decision makers, would use Web Analytics data a lot more to make effective decisions. How ...
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Overview & Importance of Qualitative Metrics
Imagine walking into and out of a supermarket. If you did not purchase anything then the supermarket managers probably don’t even know you were ...
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Traditional Web Analytics is Dead
We have all lived “web analytics” analytics for a long time. There are practitioners and vendors and a well established “system” of working and ...
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Hello world!
It is quite appropriate that Hello World are the first two words in this blog. It joins 39.6 million others per Technorati today (14 ...
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Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM
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