Smarter Career Choices #3: Solve for the Global Maxima!

Today, a simple lesson that so many of us miss at great peril. In fact in your role, at this very moment, your company is making a mistake in terms of how it values your impact on the business.

The lesson is about the limitation of optimizing for a local maxima, usually in a silo.

We are going to internalize this lesson by learning from Microsoft. It is a company I love (am typing this on my beloved ThinkPad X1 Carbon Gen 5, using Windows Live Writer blogging software!). I bumped into the lesson thanks to their NFL sponsorship.

If you were watching the Oakland Raiders beating the hapless…

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Digital Analytics + Marketing Career Advice: Your Now, Next, Long Plan

The rapid pace of innovation and the constantly exploding collection of possibilities is a major contributor to the fun we all have in digital jobs. There is never a boring moment, there is never time when you can’t do something faster or smarter.

The tiny downside of this is that our parents likely never had to invest as much in constant education, experimentation and self-driven investment in core skills. They never had to worry that they have to be in a persistent forward motion… sometimes just to stay current.

This reality powers my impostor syndrome, and (yet?) it is the reason that I love working in every dimension of digital.…

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