Five Strategies for Slaying the Data Puking Dragon.

If you bring sharp focus, you increase chances of attention being diverted to the right places. That in turn will drive smarter questions, which will elicit thoughtful answers from available data. The result will be data-influenced actions that result in a long-term strategic advantage.

It all starts with sharp focus.

Consider these three scenarios…

Your boss is waiting for you to present results on quarterly marketing performance, and you have 75 dense slides. In your heart you know this is crazy; she won’t understand a fraction of it. What do you do?

Your recent audit of the output of your analytics organization found that 160 analytics reports are delivered every…

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Unsexy Fundamentals Focus: User Experiences That Print Money

Like me, I'm sure you are working on complex challenges when it comes to data.

Multi-petabyte data warehouses. Multi-touch, cross-channel attribution analysis. Media mix modeling. Predictive analytics. Human-centric analysis. Oh, and let's not forget the application of machine learning to every facet of your work.

It is genuinely fun to work on these opportunities. They’re difficult, and every step forward offers a renewed sense of excitement and inspiration.

Despite the joy in these high-level, forward-thinking initiatives, I've disciplined myself not to let the unsexy fundamentals go overlooked. I’m particularly vigilant about avoiding friction in the core systems that facilitate the flow of money into the company and beloved products…

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