key performance indicators Archives - Occam's Razor by Avinash Kaushik

Tag: key performance indicators

Smart KPIs: Accountability Over Outcomes Over Activity.

digital analytics key performance indicators

A couple of years ago, I was doing a Strategic Consulting engagement for a global company that operates in 75 countries. The scope was ...

Sports Marketing Measurement Playbook.

incrementality measurement key performance indicators

Last year, nearly all of the top 50 telecasts in the US were connected to sports. The 97th Oscars, SNL 50th, a 60 mins ...

Bye, Bye Human-Powered Marketing Analytics.

actionable analytics key performance indicators

my advice to deliver IAbI, and not data. Here’s the traditional analytics workflow being practiced in your company: 1. Report Generation. Hours and hours ...

The Best Marketing ROI Formula: Incremental Net Profit ROI!

actionable analytics excellent analytics tips

There’s a scary Giant hiding in your closet. It imposes hidden costs that, when accounted for, transform your claim that advertising is adding business ...

2 Seconds to Brand Impact: A Modern Video Ads Playbook

brand marketing competitive intelligence

Would you believe it: Almost no one watches your video ads! Take your company employee hat off: Do you watch any other company’s video ...

Kill Data Pukes: Split KPIs, Diagnostic Metrics & Influencing Variables.

actionable web analytics digital analytics

Across every layer of the company, business people get too much data. Hunting expeditions are launched to locate what’s relevant and useful. CMO scorecards ...

Marketing Analytics: Methodologies Trump Metrics!

actionable analytics excellent analytics tips

If a conversation is occurring about Data and Analytics, chances are high that it is about Metrics. About how abhorrent Vanity Metrics are. About ...

Marketing Analytics Mistake #1: Efficiency Without Effectiveness!

actionable analytics digital marketing

“Let’s all focus on a single metric, a True North for the entire company!” This is an understandable sentiment from Extremely Senior Leaders (ESLs). ...

Scapegoating Analysts | Recognizing & Preventing A Bad Idea.

actionable web analytics key performance indicators

Here’s a sign that you’ve arrived as an Analyst or an Analytics team: At the first sign of failure reported by the data, most ...

Strategic Marketing Analytics: CMO Dashboards That Rock!

actionable web analytics key performance indicators

An extraordinary amount of time, effort, $$$ are spent on building dashboards/scorecards for CMOs… Yet, the end result, nearly always, is a useless data ...