3 Awesome, Downloadable, Custom Web Analytics Reports
advanced segments) then I am afraid you might be a lot more in the Reporting Squirrel mold and a lot less in the Analysis ...
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Beginner’s Guide To Web Data Analysis: Ten Steps To Love & Success
Secret To Winning With Web Analytics? Starting Right! (Yahoo! Analytics blog is dead, link now points to an alternative source.) While that was a ...
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Keys To Web Analytics Maturity: Structure, Process, Hyperfocus
ishikawa diagram!) indicates that the problem is not data. The problem (in some cases at least) is not employees or consultants. The problem is ...
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Best Web Analytics 2.0 Tools: Quantitative, Qualitative, Life Saving!
What is the first thing you want when you think about web analytics? Tools! Of course tools. What to do, where to start, what’s ...
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Rebel! Refuse Report Requests. Only Answer Business Questions, FTW.
GroupOn site you are copying. Or maybe you are HP and are obsessed and 100% focused on solving for more and more conversions. This ...
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Excellent Analytics Tip #18: Make Love To Your Direct Traffic
The reason Direct traffic is a beloved of mine is that it represents (checkout the sweet contextual – red and green – numbers above): ...
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End of Dumb Tables in Web Analytics Tools! Hello: Weighted Sort
long tail of data in web analytics. Tens of thousands of rows of keywords in the Search Report (even for this small blog!). Hundreds ...
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Qualitative Web Analytics: Heuristic Evaluations Rock!
Web Analytics 2.0 knows that awesomeness comes not from answering just the “What” question but from also answering the “Why” question. What comes from ...
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Win Big With Web Analytics: Eliminate Data & Eschew Fake Proxies
Bounces. Ok doing just that is lame. But still that’s not all of it. It might shock you that the hard nut is not ...
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5 + 4 Actionable Tips To Kick Web Data Analysis Up A Notch, Or Two
All my experience in these things suggests that it is dangerous to think that the Conversions column is representative of the final outcome. Here ...
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Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM
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