There are three things I wanted to share on my “About” page: A bit about me, a bit about who got me going, and a bit about the blog’s inspiration.
On 14 May 2006 when I started this blog the info on this page was simple: “Director of Research & Analytics at Intuit, Web Analytics.”
Things have evolved a smidgen since then. Here’s the latest….
About Me:
I am. . .
- The Chief Strategy Officer at Human Made Machine, and a Consultant: Brand Strategy & Marketing Transformation at Tapestry
- The author of two best selling books: Web Analytics 2.0, Web Analytics: An Hour A Day
- The publisher of a weekly newsletter: The Marketing < > Analytics Intersect.
(100% of the proceeds from my books and newsletter are donated to charity – $1.7 million, and counting as of Dec 2024)
I was…
- The Sr. Director Global Analytics and Digital Marketing Evangelist for Google
- The Co-Founder and Chief Education Officer for Market Motive
I am on the Board of Advisors for. . .
- USC Annenberg School for Communication and Journalism (Media Impact Project)
- University of California Irvine (Web Intelligence Certificate program, go education!)
- University of Toronto (Social CRM program, Rotman Center for CRM Excellence)
I am honored to have received these awards. . .
- Statistical Advocate of the Year from the American Statistical Association
- Rising Star award from the Direct Marketing Educational Foundation
- Most Influential Industry Contributor from the Web Analytics Association
- Featured in the “Pioneers of Digital” book.
I love teaching and speaking and changing mindsets. . .
- Conferences: Digital Innovation Day, Colloquy Loyalty Summit, Be-Wizard Web Marketing, O’Reilly Strata, Monaco Media Forum, JMP Innovators’ Summit, Search Engine Strategies, eMetrics, Ad-Tech, iCitizen etc (Current Speaking Engagements)
- Universities: Stanford University, University of Utah, University of Virginia, Santa Clara University, VCU Brandcenter etc (I am also an Associate Instructor at the University of British Columbia!)
- Companies: IBM, Unilever, AOL, L’Oréal, Time Warner, AutoDesk, Vanguard, Toyota, Google etc
I am on. . .
I was on. . .
- The board of directors of the Web Analytics Association
- The advisory board of iPerceptions, Coradiant, and ClickEquations
About the Blog’s Start:
I met Andy Beal at the Frost & Sullivan event where I spoke in early 2006. At that conference he played a key role in convincing me of the value of blogging and even offered to help me with anything I needed.
Andy gets all the credit in the world for getting me into blogging, for that I will remain eternally grateful to him.
About the Blog’s Spirit:
Guy Kawasaki’s early blog posts were very influential for me in terms of what this blog became. Specifically, two things outlined in his blogging “principles” post:
- “Eat like a bird, and poop like an elephant.”– Japanese Quote.This really connects with me. I have learned a lot from others and my hope with my blog is to share back with the world, to the extent that I can, in my core area of expertise.
- Think “book” not “diary.”I have come to believe that this is probably the best way to be successful in blogosphere.
[Interesting side note: While I followed this second principle from day one of this blog, never in my wildest dreams did I imagine it would ever actually become a book published by Wiley!]
I hope you find the blog to be of value.
As a fellow reader of Blaire’s blog, I have read through yours a fair bit, and like it a lot. I’m wondering if you have read the very funny Richard Russo novel in which Occam’s Razor is a very recurrent theme.
I also agree that the proper visualization of data can tell so much more than charts or tables. I happen to feel the same way about editorial cartoons — they take issues relating to ideas, turn them into a quick visual (best when it is allegorical or metaphorical in some way), and add something witty and/or exaggerated to make the point more clear. Tom Toles is great at it.
At any rate, thanks for the excellent blog!
Woah! Thats some Bio!
Esp liked the “Eat like an elephant and Poop like a bird” quote. Will be bookmarking and watching out for this blog!
Hi Avinash,
Would it be possible to buy the book in INR.
I would love to have a copy. I have been promoting websites for around 6-7 years now and most of my clients now know the benefit of tracking visitors and Google analytics answers most of what they want to know.
Thanks.
Best regards
Ranjana
Great web site loaded with lots of great information I am going to add it to my favorite so that I can finish looking it over. Kudus to you.
I wanted to take the time to introduce myself. I discovered your site while checking out the top 100 business blogs and have been reading some of your articles. Now that I stopped by to read your about page, I am impressed. Keep up the good work, it should help me become a better blogger.
Hi Avinash
I’ve been reading this since mid 06 and the about page hasn’t changed since now, shows the power of blogging that your career has expanded in so many ways!!!
cheers
Jon
Hi Avinash,
I just found your video at http://www.facebook.com/video/video.php?v=15899392906&subj=732214187
I am fan of yours and a regular reader.
Great work so far.
Happy to help you if you need anything from me.
Tilak
你的书，是本非常不错的好书，但遗憾的是中文译本翻译的太差。。。
your book is a very goooood book,but translator is very pity…
Hi Avinash,
I am reading your book on Web Analytics. Though it contains lot of useful information, I would need some light on the methods of measuring CPA.
Would request if you can provide me with some knowledge on the same.
Your Blog is very informative..& i liked your style of writing. Its really helped us. Good Job & All the best.
This is a wonderful weblog. I found it after leaving google analytics heading toward their blog. I must admit I don’t understand (in a technical sense) some of what you’re discussing but I realize what you mean and what the end result should be…a better performing blog and/or website. I will continue to check in try to apply and utilize the things you’re kind enough to present. Thank you for your expertise and patience with those like me…(novice here!)
Hello M. Kaushik, I just read your two books and it was the most enriching seo books i have read in a long time. You have the skills make complex things easier to understand.
I will buy the next tome fore sure, if any.
Keep up the good work.
You are currently my personal hero.