Latest Posts - Page 10 of 37 - Occam's Razor by Avinash Kaushik

Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions!

Universal Analytics anyone?). But these features bring with them new problems that we hadn’t imagined before. Mostly because the limitations in the tools meant ...

Excellent Analytics Tip #22: Calculate Return On Analytics Investment!

actionable analytics return on analytics spend

Jesse Nichols will present his wonderful formula for computing ROA (return on analytics). In part two, we are going to build on the formula ...

7 Incredible Web Design, Branding, Digital Marketing Experiences

digital marketing voice of the customer

Songza. I really do. It is such a cool service. The music collection is wonderful. I love the social nature of sharing playlists. The ...

Excellent Analytics Tip #21: Convert Complex Data Into Simple Logical Stories

data presentation tips

big data world? We are not as awesome as we need to be when it comes to presenting data clearly, logically and simply, and ...

Global Multichannel Consumer Behaviour (Research/Purchase) Analysis

qualitative research

Consumer Barometer provides qualitative research, collected and processed with immense quantitative rigor, that will allow you to analyze digital’s influence and consumer behavior that ...

Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting

behavior targeting customer acquisition

grok the sweet power that this platform brings with it. They are slow to grasp new opportunities to rethink customer relationships, to revolutionize products ...

Dear Avinash: Attribution Modeling, Org Culture, Deeper Analysis +++

analytical tips analytics organization structure

Google+ and Multi-Channel Attribution: Definitions, Models and a Reality Check I explain three different models (Online to Store, Across Multiple Devices, Across Digital Channels) ...