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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

actionable analytics business optimization

This should not be news to you. To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. ...

Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions!

analytics tips best practices

Web Analytics tools have become pretty feature rich, and the future promises to bring even more goodies (Universal Analytics anyone?). But these features bring ...

Excellent Analytics Tip #22: Calculate Return On Analytics Investment!

actionable analytics return on analytics spend

Analysts: Put up or shut up time! This blog is centered around creating incredible digital experiences powered by qualitative and quantitative data insights. Every ...

7 Incredible Web Design, Branding, Digital Marketing Experiences

digital marketing voice of the customer

We are surrounded by incredible digital experiences. Masterful design, branding and marketing. Yet, it would be fair to say we are also drowning in ...

Excellent Analytics Tip #21: Convert Complex Data Into Simple Logical Stories

data presentation tips

I love this quote from Richard Branson: Complexity is your enemy. Any fool can make something complicated. It is hard to make something simple. ...

Global Multichannel Consumer Behaviour (Research/Purchase) Analysis

qualitative research

As my focus has evolved to getting companies to imagine and execute incredible digital marketing initiatives, I’ve discovered that my passion for the medium, ...