Data needs a purpose. For me that purpose is delivering customer delight via incredible marketing.
I've decided to write a newsletter to share short stories from my experiences driving strategic change in companies big and small. [If you would like a lot more context around owning or renting audiences/platforms, and the attention shift that resulted in me starting this newsletter, please see this post: TMAI, My Newsletter.]
I invite you to join me on this fun-filled insightful journey by signing up below.
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PS: The Marketing < > Analytics Intersect is additional to this blog's feed. You can get that from the right navigation.