Tag: advanced analytical techniques
Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models
There are few things more complicated in analytics (all analytics, big data and huge data!) than multi-channel attribution modeling. We have fought valiant battles, ...
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Data Analysis 101: Seven Simple Mistakes That Limit Your Salary
Data analysis is not easy. It takes years to get good at it, and once you get good at it you realize how much ...
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Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM

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