Tag: acquisition portfolio optimization
Measuring Incrementality: Controlled Experiments to the Rescue!
With a plethora of digital media channels at our disposal and new ones on the way every day(!), how do you prioritize your efforts? ...
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Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM
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Web Analytics 2.0
Learn to prioritize customer-centric, multi-channel analysis and experimentation over simple data reporting.
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Learn to focus on actionable insights and cultural change rather than just tracking data.
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