Tag: rules for revolutionaries

A Big Data Imperative: Driving Big Action

Is there anything in the analytics space that is so full of promise and hype and sexiness and possible awesomeness than “big data?” I ...
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The 2015 Digital Marketing Rule Book. Change or Perish.

It is the season to be predicting the future, but that is almost always a career-limiting move. So I’m not going to do that. ...
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Web Analytics 2.0 Book.

Web Analytics 2.0

Learn to prioritize customer-centric, multi-channel analysis and experimentation over simple data reporting.

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