Across every layer of the company, business people get too much data. Hunting expeditions are launched to locate what’s relevant and useful. CMO scorecards have impressions! Agencies are using CPMs, or worse “Traffic” as primary KPI. A Bank’s CMO has NPS on their dashboard – NPS is sourced from everything a company does AFTER Marketing’s done! I now spend most of my time practicing the art of strategy — how to have an outsized impact across the entire business (with an eye to moving Profits). My approach to rolling back the complexity in data pukes, sorry, dashboards, is simple: Separate…
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Here’s a sign that you’ve arrived as an Analyst or an Analytics team: At the first sign of failure reported by the data, most people blame you (Analyst/Data). Wear it as a badge of honor! It means your analysis has identified insights that are big enough, important enough, that the recipients get instantly worried. Ideally, you live in a culture where good analysis identifying poor performance would be warmly welcomed as an opportunity to learn, an opportunity to change, and, for the bravest cultures, an opportunity to change leadership posture (or leaders). What’s often a lot more common is to…