The gap between a bad and good data visualization is small. The gap between a good and great data visualization is a vast chasm! The challenge is that we, and our HiPPOs, bring opinions and feelings and our perceptions of what will go viral to the conversation. This is entirely counter productive to distinguishing between […]
Deliver Step Change Impact: Marketing & Analytics Obsessions
Some moments in time are perfect to reflect on where you are, what your priorities are, and then consider what you should start-stop-continue. In those moments, you are not thinking of delivering incremental change… You are driven by a desire to deliver a step change (a large or sudden discontinuous change, especially one that makes […]
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