Tag: actionable web analytics
Kill Data Pukes: Split KPIs, Diagnostic Metrics & Influencing Variables.
Across every layer of the company, business people get too much data. Hunting expeditions are launched to locate what’s relevant and useful. CMO scorecards ...
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Scapegoating Analysts | Recognizing & Preventing A Bad Idea.
Here’s a sign that you’ve arrived as an Analyst or an Analytics team: At the first sign of failure reported by the data, most ...
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Strategic Marketing Analytics: CMO Dashboards That Rock!
An extraordinary amount of time, effort, $$$ are spent on building dashboards/scorecards for CMOs… Yet, the end result, nearly always, is a useless data ...
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Winning With Data: Say No To Insights, Yes To Out-of-sights!
If there is one thing the universe agrees on, it is that you should just provide data… You should provide INSIGHTS!!! In the 807,150 ...
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Robust Experimentation and Testing | Reasons for Failure!
Since you’re reading a blog on advanced analytics, I’m going to assume that you have been exposed to the magical and amazing awesomeness of ...
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The Most Important Business KPIs. (Spoiler: Not Conversion Rate!)
I was reading a paper by a respected industry body that started by flagging head fake KPIs. I love that moniker, head fake. Likes. ...
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Increase Analytics Influence: Leverage Predictive Metrics!
Almost all metrics you currently use have one common thread: They are almost all backward-looking. If you want to deepen the influence of data ...
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Marketing Analytics: Attribution Is Not Incrementality
One of the business side effects of the pandemic is that it has put a very sharp light on Marketing budgets. This is a ...
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The Power of Exponential Growth | Data Viz to Simplify Complexity
There has been a lot of heartbreak around the world with the CV-19 pandemic. This chart, It is crucial to acknowledge what’s hidden in ...
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Simple Tricks To Up-level Your Analytics Reports.
We all consume a whole lot of reports every day – company data, public data, and so much more. Many are acceptable, some are ...
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Smart Data Visualizations: Quality Assessment Algorithm
The gap between a bad and good data visualization is small. The gap between a good and great data visualization is a vast chasm! ...
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Deliver Step Change Impact: Marketing & Analytics Obsessions
Some moments in time are perfect to reflect on where you are, what your priorities are, and then consider what you should start-stop-continue. In ...
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Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM
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