google analytics Archives - Occam's Razor by Avinash Kaushik

Tag: google analytics

The Very Best Digital Metrics For 15 Different Companies!

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The very best analysts distill, rather than dilute. The very best analysts focus, when most tend to scatter. The very best analysts display critical ...

Be Real-World Smart: A Beginner\’s Advanced Google Analytics Guide

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Being book smart is good. The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly ...

Ad Block Tracking With Google Analytics: Code, Metrics, Reports

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You don\’t use an ad blocker, right? Of course not! You would never want to take away the opportunity a content creator has online ...

The Marketing < > Analytics Intersect: My Newsletter!

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I want you to sign up for something very, very special I\’m doing: Writing short stories from the intersection of marketing and analytics. My ...

Rock Analytics More: Obsess About Goals And Goal Values!

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If you don\’t have goals, you are not doing digital analytics. You are doing i am wasting earth\’s precious oxygenalytics. Let\’s back up. Let ...

Excellent Analytics Tip #27: Chase Smart Calculated Metrics!

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For the last decade (#omg!), I\’ve consistently complained about a fundamental flaw in Web Analytics tools: They incentivize one night stands, rather than engagements ...

Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW!

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Standard reports stink. Custom reports rock! If you are a regular reader of this blog, you are quite familiar with this sentiment. I\’ve expressed ...

Ten Hidden Gems In Google Analytics: Do Smarter Web Data Analysis!

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The 80/20 rule applies to our use of web analytics tools as well. Most of us use just a small amount of power our ...

The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips

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In a Q&A after a keynote a couple of years ago, I was asked: \”When will traditional business analysis subsume the web analytics silo?\” ...

Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

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Half-way through this post, you\’ll seriously wonder why you\’ve spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. When you ...

Benchmarking Performance: Your Options, Dos, Don\’ts and To-Die-Fors!

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We are all blessed with more data than we know what to do with, and all for the price of a few lines of ...

Smart Dashboard Modules: Insightful Dimensions And Best Metrics

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My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to ...