digital marketing Archives - Occam's Razor by Avinash Kaushik

Tag: digital marketing

AI Age Marketing: Bye SEO, Hello AEO!

digital marketing Search Engine Marketing

My YOY computations indicate, as you head into 2026, you are going to lose 30% of your Organic Traffic from reduced opportunity, and 15% ...

Data Visualization Tips & Tricks: What Not To Do!

data visualization digital marketing

The data we deal with has such immense complexity built into it (across metrics, methodologies, sources), the business itself is so complex (no more ...

Marketing Analytics Mistake #1: Efficiency Without Effectiveness!

actionable analytics digital marketing

“Let’s all focus on a single metric, a True North for the entire company!” This is an understandable sentiment from Extremely Senior Leaders (ESLs). ...

Artificial Intelligence: Implications On Marketing, Analytics, And You

actionable web analytics artificial intelligence

A rare post today. It looks a little further out into the future than I normally tend to. It attempts to simplify a topic ...

Ad Block Tracking With Google Analytics: Code, Metrics, Reports

actionable web analytics digital marketing

Mitch Joel. But think about their text in green for a moment. On a mobile platform should Forbes not have pity on its users ...

A Great Analyst’s Best Friends: Skepticism & Wisdom!

actionable web analytics digital analytics

Ice Cream and IQ. Hard not to click on that, right? It is a short article containing a line chart plotting ice cream consumption ...

The Marketing < > Analytics Intersect: My Newsletter!

actionable web analytics digital marketing

own vs. rent in context of platforms. Facebook, YouTube, LinkedIn are platforms where you rent your existences. Mobile and desktop websites, mobile applications are ...

How To Suck At Social Media: An Indispensable Guide For Businesses

digital marketing

The Marketing Analytics Intersect. Thanks! [/Sidebar] I believe that every human with time to spare, and a connection to the web, should be on ...

See, Think, Do, Care Winning Combo: Content +Marketing +Measurement!

actionable analytics digital analytics

See-Think-Do-Care business framework. This is immensely gratifying. Over the last year, I’ve also worked with many companies to drive new and rapid innovation in ...

Digital Marketing & Analytics: Five Deadly Myths De-mythified!

digital analytics digital marketing

But, I’m distressed that programmatic is thought about as panacea by CMOs and other CxOs. \”Just buy a programmatic stack, and all our problems ...

Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Compete competitive intelligence

Competitive Intelligence Analysis: Why, What & How to Choose. CIA also formed one of five foundational elements in my Competitive Intelligence Data Sources & ...