digital marketing Archives - Occam's Razor by Avinash Kaushik

Tag: digital marketing

AI Age Marketing: Bye SEO, Hello AEO!

digital marketing Search Engine Marketing

My YOY computations indicate, as you head into 2026, you are going to lose 30% of your Organic Traffic from reduced opportunity, and 15% ...

Data Visualization Tips & Tricks: What Not To Do!

data visualization digital marketing

The data we deal with has such immense complexity built into it (across metrics, methodologies, sources), the business itself is so complex (no more ...

Marketing Analytics Mistake #1: Efficiency Without Effectiveness!

actionable analytics digital marketing

“Let’s all focus on a single metric, a True North for the entire company!” This is an understandable sentiment from Extremely Senior Leaders (ESLs). ...

Artificial Intelligence: Implications On Marketing, Analytics, And You

actionable web analytics artificial intelligence

A rare post today. It looks a little further out into the future than I normally tend to. It attempts to simplify a topic ...

Ad Block Tracking With Google Analytics: Code, Metrics, Reports

actionable web analytics digital marketing

You don\’t use an ad blocker, right? Of course not! You would never want to take away the opportunity a content creator has online ...

A Great Analyst\’s Best Friends: Skepticism & Wisdom!

actionable web analytics digital analytics

Here\’s something important I\’ve observed in my experience in working with data, and changing organizations with ideas: Great Analysts are always skeptical. Deeply so. ...

The Marketing < > Analytics Intersect: My Newsletter!

actionable web analytics digital marketing

I want you to sign up for something very, very special I\’m doing: Writing short stories from the intersection of marketing and analytics. My ...

How To Suck At Social Media: An Indispensable Guide For Businesses

digital marketing

Facebook, at last count, has 1.5 billion monthly active users. YouTube has 1.2 billion users (watching 6 billion hours of videos!). Instagram has an ...

See, Think, Do, Care Winning Combo: Content +Marketing +Measurement!

actionable analytics digital analytics

There have been tons and tons of implementations around the world of my wonderfully profitable See-Think-Do-Care business framework. This is immensely gratifying. Over the ...

Digital Marketing & Analytics: Five Deadly Myths De-mythified!

digital analytics digital marketing

In a recent set of keynotes and consulting engagements in the US, UK and Canada, I\’ve had an overwhelming feeling that in very fundamental ...

Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Compete competitive intelligence

Half-way through this post, you\’ll seriously wonder why you\’ve spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. When you ...