Data Visualization Tips & Tricks: What Not To Do!

The data we deal with has such immense complexity built into it (across metrics, methodologies, sources), the business itself is so complex (no more just run ads on TV, wait for people to walk into our stores), any analyst has to strive to simplify complexity every day. Hence, one thing our community has in common […]

Marketing Analytics Mistake #1: Efficiency Without Effectiveness!

“Let’s all focus on a single metric, a True North for the entire company!” This is an understandable sentiment from Extremely Senior Leaders (ESLs). There are so many data pukes (sorry, “dashboards”) running around the organization, employees face such difficulty in being able to be smarter. Or, worse, Teams/Agencies can cherry-pick and show “impact.” Hence, […]