Press Articles, Marketing Podcasts, Web Analytics Videos

A simple listing of videos, podcasts, articles, and interviews that you might find to be of value.

• Ex-Ante, Chile: Oct 2024
  Mayor especialista mundial en analítica web y nueva era de la IA: “Más que inteligencia, es automatización. El gran cambio es ese”
  Alternative: English Translation.
• Insights, Marketing & Data Podcast: June 2023
  Secrets of Success from Industry Leaders.
• Marketing Speak Podcast: June 2023
  Make Better Decisions with Avinash Kaushik
  Alternative: Interview on YouTube.
• MIT Sloan Management Review: May 08, 2023
  AI Is Helping Companies Redefine, Not Just Improve, Performance.
• Super Data Science Podcast: May 2023
  Digital Analytics with Avinash Kaushik
  Alternative: Interview on YouTube.
• Digital Marketing Podcast: May 2022
  Outcomes, Empathy, Action & Profit | Analytics Masterclass – Part 2
  Download Podcast : MP3 (17 mins)
• Digital Marketing Podcast: May 2022
  Suck Less! Data and Analytics Masterclass – Part 1
  Download Podcast : MP3 (18 mins)
• Growth By Sabir YouTube: Oct 2020
  Think Smart Move Fast With Analytics.
• Stayin' Alive In Technology Podcast: Mar 2019
  Avinash Kaushik: "Curious"
  Download Podcast : MP3 (62 mins)
• Six Pixels of Separation: Podcast: Jul 2017
  Avinash Kaushik On Machine Learning And Artificial Intelligence For Marketing
  Download Podcast : MP3 (72 mins)
• CIO, Brazil: May 08, 2017
  Google revela como Machine Learning será aplicado ao Marketing Digital.
• Six Pixels of Separation: Podcast: Jan 2017
  The Intersection Of Marketing And Analytics With Avinash Kaushik
  Download Podcast : MP3 (64 mins)
• Creator Lab: Podcast: Dec 2016
  The Story Behind Google’s Digital Marketing Evangelist
• Wired, Italy: Nov 08, 2016
  Dalla politica al marketing, come si usano i big data secondo l’esperto di Google.
• Forbes: Sep 22, 2016
  The Digital Evangelist Leading Google's Storytelling Movement.
• Six Pixels of Separation: Podcast: Aug 2016
  Better Marketing Metrics With Google's Avinash Kaushik
  Download Podcast : MP3 (55 mins)
• SEMANAeconomica, Peru: Aug 27, 2015
  Avinash Kaushik: la visión del evangelizador digital de Google.
• Asociacion Nacional De Anunciantes: Aug 15, 2015
  Entrevista con Avinash Kaushik.
• Digital Intelligence Today, UK: Jun 24, 2015
  Avinash Kaushik, Intent Marketing and the 4 Timezones of Right-Time Marketing.
• Marketing Magazine, UK: May 01, 2015
  The future of brands: as technology proliferates, humanity prevails.
• Folha De S.Paulo, Brazil: Aug 25, 2013
  Preocupar-se com número de acessos é uma estupidez.
• Six Pixels of Separation: Podcast: Aug 11, 2013
  When Fish Climb Trees And Other Stories With Avinash Kaushik
  Download Podcast : MP3 (50 mins)
• Business Standard, India: April 29, 2013
  Avoid tyranny of ideas.
• LaStampa, Italy: March 11, 2013
  Il guru di Google e il “fenomeno Grillo in Italia”
• Six Pixels of Separation: Podcast: Oct 28, 2012
  Avinash Kaushik Digs Deep Into Facebook Marketing
  Download Podcast : MP3 (57 mins)
• Campaign Asia-Pacific: Sep 13, 2012
  Make digital experiences so good, customers can’t help but give you money.
• Marketing Magazine, Canada: May 28, 2012
  Does Your Online Experience Provide "Tiny Little Orgasms?"
• La Tercera, Chile, Canada: May 16, 2012
  En países desarrollados hasta 20% del marketing es digital.
• IT World: Mar 01, 2012
  Right-time data analysis more important than real time.
• Financial Times: Feb 28, 2012
  Ten Questions.
• Six Pixels of Separation: Podcast: Jan 1, 2012
  Micro-Orgasms With Avinash Kaushik
  Download Podcast : MP3 (56 mins)
• Huffington Post: Nov 29, 2011
  Breaking All of Twitter's Rules.
• Inc. Magazine: Aug 29, 2011
  The Secret to Winning With Web Analytics? Starting Right.
• El Economista, Mexico: Jul 30, 2011
  Avinash Kaushik descarta la fe de la planeación.
• Six Pixels of Separation: Podcast: Jun 11, 2011
  The Extinction Of The Marketing Dinosaur With Avinash Kaushik
  Download Podcast : MP3 (46 mins)
• The Chronicle of Higher Education: Apr, 2011
  College Rehab Their Web Sites for Major Payoffs.
• Search Marketing Standard: Apr, 2011
  The Future Of Marketing — Analytics Vs. Wisdom. Part 1, Part 2.
• IT World Canada: Mar 09, 2011
  Are you making sense of your social engagement?
• Inc. Magazine: Feb 02, 2011
  How to Reduce Your Website’s Bounce Rate
• The Vancouver Sun: Jan 06, 2011
  A 2011 digital marketing reboot
• Inc. Magazine: Dec 31, 2010
  11 Best Web Analytics Tools
• Financial Post, Canada: Dec 10, 2010
  'Most websites suck'
• Web Analytics TV with Avinash Kaushik & Nick Mihailovski: 2009 – 10
  Advanced Web Analytics Tips, Solutions & Advice.
• Higher Ed Analytics : Oct 28, 2010
  Higher Education Websites & Web Analytics.
• Bruce Clay, Inc: Oct 12, 2010
  Kick-Ass Web Analytics.
• Mixergy: Sept 21, 2010
  The “Minor Orgasm” Of Using Analytics Well.
• TopRank Blog: Sept 14, 2010
  Avinash Kaushik on Storytelling & Web Analytics.
• Applied Arts Canada: Sept 01, 2010
  Creativity In The Age of Web Analytics.
• Interactiva – Spain: Aug 18, 2010
  Tendencias en online branding: Web Analytics 2.0, Alternative Link.
• Six Pixels of Separation: Podcast: Jul 11, 2010
  Mistakes We Have Made A Few – Featuring Avinash Kaushik.
  Download Podcast : MP3 (54 mins, 12 mb)
• Marketing Obsessions with Kevin Lee: Jul 02, 2010
  DidIt Interview Series.
  Videos:
  The Best Sources of Data For Marketers
  Social Media's Impact on Analytics
  High-Velocity Testing
  CMO Mistakes
• Financial Post – Canada: May 31, 2010
  A dashboard for every business.
• Search Insider: May 28, 2010
  Searching For Answers.
• The Wharton School of the University of Pennsylvania: Apr 18, 2010
  Fast Forward: Perspectives on the changing face of marketing.
  Videos:
  What is the most important data to evaluate when it comes to online?
  How do you see offline campaigns correlating with online campaigns?
  What do you want retailers to learn in the next three years?
  How to leverage conversational (social) channels to influence people?
  What tests/experiments would you recommend to online retailers?
• Destination CRM: Mar 30, 2010
  Avinash Kaushik's four tips for making your metrics matter.
• MarkeZine Japan: Feb 09, 2010
  「加速し続ける電車にいち早く乗った人が勝者になる」 ― 世界トップレベルのWeb Analystが語るオンラインマーケティングの真髄
• Six Pixels of Separation: Podcast: Feb 08, 2010
  Avinash Kaushik With His Hair On Fire.
  Download Podcast : MP3 (49 mins, 13 mb)
• Duct Tape Marketing Podcast: Feb 04, 2010
  Marketing podcast with Avinash Kaushik
  Download Podcast : MP3 (20 mins, 6 mb)
• Media Post News : Dec 03, 2009
  Keyword Campaigns Must Grow Longer Tails
• Vancouver Sun : Oct 07, 2009
  Successful Web strategy is in enticing visitors to stay awhile
• MediaPost Search Insider : Oct 05, 2009
  CPG, Search, & Circular Logic
• WebmasterRadio.com: Press This: Podcast: Sep 15, 2009
  Blog Analytics and Metrics.
  Download Podcast : MP3 (55 mins, 13 mb)
• Six Pixels of Separation: Podcast: Aug 23, 2009
  Web Analytics 2.0 With Avinash Kaushik.
  Download Podcast : MP3 (25 mins, 6 mb)
• DMNews : Aug 04, 2009
  The Social Media Alter Ego
• Site Visibility: Podcast: July 29, 2009
  Podcast Interview With World Leading Anayltics Authority Avinash Kaushik.
  Download Podcast : MP3 (40 mins, 36 mb)
• MediaPost, Marketing Daily: July 09, 2009
  Small Effort, Big Gains: Winning With Analytics
• Small Business Newz: June 19, 2009
  The Analytics of Customer Loyalty
• Marketing Magazine: June 15, 2009
  The Numbers Game
• Web Marketing Today: Video: May 26, 2009
  Innovative Uses for Twitter for Small Business – Avinash Kaushik.
• LaVanguardia.es: May 21, 2009
  Avinash Kaushik: "La web será más inteligente y se anticipará: nos envolverá"
• Web Marketing Today: Video: May 19, 2009
  Useful Key Performance Indicators (KPIs) for Small Businesses – Avinash Kaushik.
• Google: Video: May 18, 2009
  Little Changes, Large Results: 5 Things Marketers Can Do Now.
• The Vancouver Sun : Apr 24, 2009
  What's working and what isn't is right at your fingertips.
• Six Pixels of Separation: Podcast: Apr 19, 2009
  Orgasmic Digital Marketing with Avinash Kaushik.
  Download Podcast : MP3 (35 mins, 6 mb)
• Advertising Age : Mar 30, 2008
  The Right Data Makes Marketing More Effective.,
  Click for the Archived Version
• Info Brand Digital – Argentina : Mar 30, 2008
  Google trajo a Avinash Kaushik, su gurú de Web Analytics.
• Mequoda Daily : Mar 05, 2008
  Rethinking Decision-Making in a 2.0 World.
• Ad Age : Mar 03, 2008
  Don't Just Use Site to Sell Subscriptions.
• Buzz Marketing For Technology: Podcast: Nov 18, 2008
  Secrets of Web Analytics – a podcast with Avinash Kaushik.
  Download Podcast : MP3 (26 mins, 6 mb)
• Inc Magazine : Oct 29, 2008
  Improving Your Sense of Site. Your web analytics report is filled with clues on how to boost sales.
• The Conversation Marketing Summit: Video: Oct 20, 2008
  The Super Metrics: Data that Matters in Conversational Media.
  [Bonus at the start: Why the "engagement" metric equals "truthiness"!]
• Internet Retailer : Sept 25, 2008
  Focusing on key web site metrics through analytics
• ECommerce-Guide : Sept 18, 2008
  Web Analytics Primer: Five Metrics Demystified
• Intelligent Enterprise : Sept 17, 2008
  Rethink Web Analytics For the '2.0' World
• Information Week : Sept 17, 2008
  5 Web Lessons From Google's Analytics Guru
• The Vancouver Sun : Sept 11, 2008
  Google's faith-based initiative
• FutureNow Blog: Podcast: Sept 11, 2008
  Avinash Kaushik & Bryan Eisenberg Discuss Testing.
  Download Podcast : MP3 (24 mins, 5 mb)
• ClickZ : Enid Burns : Sept 03, 2008
  Questions for Avinash Kaushik, Analytics Evangelist at Google
• SES Conference Expo YouTube Channel: Video: Aug 22, 2008
  Avinash's Long Tail Terms, Bouncy Icebergs, and Analytics.
• San Francisco Chronicle : Aug 20, 2008
  Tools teach owners about Web site traffic
• Fast Company: WorkFast.TV with Robert Scoble : Video: Aug 07, 2008
  How Analytics Are Changing Business
• Website Magazine : Aug 01, 2008
  Understanding Consumer Behavior with Web Analytics
• The Montreal Gazette : July 24, 2008
  Hire a sales rep named Google: The key to selling on the Web is a few clicks away
• Twinkle Netherlands: July 17, 2008
  Avinash Kaushik:‘Webanalytics is sexy’
  [Google Translate Version.]
• Tampa Bay's Media Talk: Video: July 17, 2008
  Why Websites "Suck"?
• Dutch Cowboys: Podcast: July 10, 2008
  Kaushik: 'Analytics is a 3 year old baby'
  [Google Translate Version.]
  Download Podcast : MP3 (22 mins, 5 mb)
• JMP Innovators' Summit: Podcast: July 01, 2008
  Web Analysis = Powerful Profitable Clues!
  Download Podcast : MP3 (23 mins, 5 mb)
• Compete.Com : Cynthia Stephens
  Interview with Analytics Evangelist Avinash Kaushik
  Part One: June 24, 2008
  Part Two: June 25, 2008
• EL PAÍS S.L. Madrid: June 19, 2008
  "La web da información más rica sobre la audiencia que la televisión"
  [Google Translate Version.]
• Burlington Free Press : June 18, 2008
  Online Marketing Boot Camp Begins
• Advertising Age – Ad Age : May 24, 2008
  Google's 'Analytics Evangelist' Explains Why Websites 'Suck'
• iCitizen 2008: Video: May 21, 2008
  A Battle Cry for Qualitative Metrics
• Web Marketing Today: Video: May 10, 2008
  Rethinking Search: Keyphrases & Long Tail
• DaveChaffey.com Internet Marketing: May 02, 2008
  Avinash Kaushik – On web business optimisation
• Infopresse Canada : Marie-Claude Ducas: Apr 18, 2008
  Les humains avant les logiciels (Humans Before Software)
  [French Article + English Videos]
  YouTube: Avinash Kaushik at Web Analytics Day: Clip 1, Clip 2, Clip 3, Clip 4.
• e-consultancy : Richard Maven: Apr 01, 2008
  Avinash Kaushik on Visitor Experience Optimisation
• MediaPost Online Publishing Insider : Kevin Mannion: Mar 27, 2008
  Who Are The People Behind The Numbers?
• SESConferenceExpo: Video: Mar 17, 2008
  Web Analytics at SES NY 2008 with Greg Jarboe & Avinash Kaushik
• Computer World – Business Intelligence Feb 25, 2008
  Life after page views: Web analytics 2.0
• ClickZ : Neil MasonJan 22, 2008 : Web Analytics: Insights From the Front Line, Part 1
  Feb 5, 2008 : Web Analytics: Insights From the Front Line, Part 2
• Google Inc.: Video: Dec 11, 2007
  Internal Site Search Analysis & Visitor Intent
• Six Pixels Of Separation: Mitch Joel : Podcast : Nov 18, 2007
  Widgets, Analytics And The Fluid Web With Avinash Kaushik
  Download Podcast : MP3 (49 mins, 18 mb)
• Web Strategy by Jeremiah : MicroMedia: Utterz : Nov 10, 2007
  Interview with Avinash Kaushik
• EightBlack Blog: Video: Nov 09, 2007
  Avinash Kaushik talks with Simon Chen at Blogworld Expo
• ClickZ – Mike Grehan : Podcast : Oct 22, 2007
  Online Marketing Crimes and Misdemeanors
  Download Podcast : MP3 (46 mins, 18 mb)
• Six Pixels Of Separation: Mitch Joel : Podcast : Sept 30, 2007
  CarCast With Bryan Eisenberg And Avinash Kaushik
  Download Podcast : MP3 (37 mins, 11 mb)
• The Globe And Mail : Sept 27, 2007
  Data give miners the shaft
• Google Inc.: Video: Web Analytics: An Hour a Day : Sept 05, 2007
  Authors@Google Presents Avinash Kaushik
• IT Management: Aug 29, 2007
  Top 100 Tech Blogs: the Datamation List
• Google Inc.: Video : Aug 01, 2007
  Rules for Web Analytics Revolutionaries
• Duct Tape Marketing : Podcast : June 29, 2007
  Marketing podcast with Avinash Kaushik
  Download Podcast : MP3 (17 mins, 3 mb)
• Future Now Post : Grokcast : June 18, 2007
  Interview with Analytics Evangelist Avinash Kaushik
  Download Podcast : MP3 (16 mins, 4.4 mb)
• Future Now Post : Grokcast : June 15, 2007
  Avinash Kaushik on "Web Analytics An Hour A Day"
  Download Podcast : MP3 (18 mins, 4.9 mb)
• Eight Black : Podcast : May 03, 2007
  An Interview With Avinash Kaushik
  Download Podcast : MP3 (65 mins, 10.4 mb)
• CRMguru : Feb 12, 2007
  You Are Not the Target Audience
• Stone Temple Consulting : Podcast : Feb 09, 2007
  Competitive Intelligence Tools Interview with Avinash Kaushik
  Download Podcast : MP3 (41 mins, 4.8 mb)
• Web Analytics Association : Podcast : Nov 14, 2006
  Measuring RSS and Blogs: Interview with Avinash Kaushik
  Download Podcast : MP3 (34 mins, 3.9 mb)
• Web Analytics Association : Podcast : Nov 14, 2006
  Measuring Rich Internet Applications: Interview with Avinash Kaushik
  Download Podcast : MP3 (39 mins, 4.6 mb)
• Chicago Tribune : Sept 27, 2006
  [Northwestern University: Media Management Center, 27 Sept, Newsday, 27 Sept, Belleville News-Democrat, 04 Oct, The News Sentinel, 04 Oct, The Wichita Eagle, 07 Oct, Oman Tribune]
  They know their audience: Page views? Unique visitors? Hits? How the Internet methodically measures its users
• Your SEO Plan : Aug 21, 2006
  Interview with Avinash Kaushik
• Google: TechTalk – Video : July 24, 2006
  Customer Centric Web Decision Making (@ Google Video)
• Ecommerce Guide : June 26, 2006
  How to Use Web Analytics
• Marketing Monger : Podcast : May 28, 2006
  Interview with Avinash Kaushik of Intuit
  Download Podcast : MP3 (22 mins, 5.12 mb)
• MindComet : Guide : March 13, 2006
  Top Ten Things to Know About Web Analytics (PDF)
• Internet Marketing Voodoo : Podcast : March 06, 2006
  Traditional Web Analytics is Dead
  Download Podcast : MP3 (21 mins, 4.9 mb)
• MediaPost Search Insider: January 31, 2006
  Laziness And Personalization In Phoenix [Cached Version]
• Jim Stern Foviance Best Practices Newsletter: December 2005:
  Your Website is Not a Website
• ClickZ: November 11, 2005:
  Is Online Marketing Growing Up?
• ClickZ: April 18, 2005:
  Questions for Analytics-Driven Marketers