Latest Posts - Occam's Razor by Avinash Kaushik

Smart KPIs: Accountability Over Outcomes Over Activity.

digital analytics key performance indicators

A couple of years ago, I was doing a Strategic Consulting engagement for a global company that operates in 75 countries. The scope was ...

Sports Marketing Measurement Playbook.

incrementality measurement key performance indicators

Last year, nearly all of the top 50 telecasts in the US were connected to sports. The 97th Oscars, SNL 50th, a 60 mins ...

Bye, Bye Human-Powered Marketing Analytics.

actionable analytics key performance indicators

my advice to deliver IAbI, and not data. Here’s the traditional analytics workflow being practiced in your company: 1. Report Generation. Hours and hours ...

The Best Marketing ROI Formula: Incremental Net Profit ROI!

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There’s a scary Giant hiding in your closet. It imposes hidden costs that, when accounted for, transform your claim that advertising is adding business ...

2 Seconds to Brand Impact: A Modern Video Ads Playbook

brand marketing competitive intelligence

Would you believe it: Almost no one watches your video ads! Take your company employee hat off: Do you watch any other company’s video ...

Loss Recovery Growth Model: Answer Engine Optimization (AEO)

brand marketing Search Engine Marketing

With the slow and steady evolution from keyword searching to resolution questions typed into Answer Engines, you are going to lose traffic (and revenue) ...

AEO: Answer Engine Analytics | Best Reports, KPIs, Metrics.

competitive intelligence digital analytics

SEO served us well; it remains a revenue driving powerhouse today, and will do so for the near future. As humans shift FROM “keywording” ...

AI Age Marketing: Bye SEO, Hello AEO!

digital marketing Search Engine Marketing

My YOY computations indicate, as you head into 2026, you are going to lose 30% of your Organic Traffic from reduced opportunity, and 15% ...

Kill Data Pukes: Split KPIs, Diagnostic Metrics & Influencing Variables.

actionable web analytics digital analytics

Across every layer of the company, business people get too much data. Hunting expeditions are launched to locate what’s relevant and useful. CMO scorecards ...