Tag: custom reports
Be Real-World Smart: A Beginner’s Advanced Google Analytics Guide
Being book smart is good. The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly ...
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Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW!
Standard reports stink. Custom reports rock! If you are a regular reader of this blog, you are quite familiar with this sentiment. I’ve expressed ...
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Ten Hidden Gems In Google Analytics: Do Smarter Web Data Analysis!
The 80/20 rule applies to our use of web analytics tools as well. Most of us use just a small amount of power our ...
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Data Visualization Inspiration: Analysis To Insights To Action, Faster!
Like a vast majority on planet Earth, I love data visualizations. Ok, so perhaps as the author of two bestselling books on analytics I ...
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Search: Not Provided: What Remains, Keyword Data Options, the Future
In late 2011, Google announced an effort to make search behavior more secure. Logged-in users were switched to using httpS from http. This encrypted ...
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Dear Avinash: Attribution Modeling, Org Culture, Deeper Analysis +++
A couple weeks back I’d requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics ...
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Google Analytics Custom Reports: Paid Search Campaigns Analysis
Every Analysis Ninja knows that standard reports are lame. The lameness stems from the fact that they are created for everyone, stuffed with as ...
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Smarter Data Analysis of Google’s https (not provided) change: 5 Steps
It is astonishingly common that we are asked to analyze the impossible. In perhaps a career-limiting move I’m going to try to do that ...
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Produce Actionable Insights: Mate Custom Reports With Adv Segments!
99.9996253% of Web Analytics reports produced are utterly useless. Partly because of a lack of any tie to business strategy (ensure you have a ...
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Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM
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