Tag: multi touch attribution analysis
Marketing Analytics: Attribution Is Not Incrementality
One of the business side effects of the pandemic is that it has put a very sharp light on Marketing budgets. This is a ...
Continue Reading
Digital Attribution’s Ladder of Awesomeness: Nine Critical Steps
Culture is a stronger determinant of success with data than anything else. Including data. [People + Process + Structure] > [Data + Technology] It ...
Continue Reading
Google Analytics Visits Metric: Change. Implications. Opportunities.
Recently the Google Analytics team changed the way sessionization algorithm. In lay terms… how the start, duration and end of a Visit is computed. ...
Continue Reading
Paid Search Analytics: Measuring Value of \”Upper Funnel\” Keywords
“How do I measure the value of my “upper funnel” keywords?” People ask me this all the time. Upper funnel keywords are typically those ...
Continue Reading
Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM
My Weekly Newsletter
Grab bleeding-edge Marketing, Analytics, and Strategy to outsmart AI disruption.
Web Analytics 2.0
Learn to prioritize customer-centric, multi-channel analysis and experimentation over simple data reporting.
Select Your Language
Web Analytics: An Hour A Day
Learn to focus on actionable insights and cultural change rather than just tracking data.
Select Your Language
