Latest Posts - Page 9 of 37 - Occam's Razor by Avinash Kaushik

Google Analytics Visitor Segmentation: Users, Sequences, Cohorts!

actionable web analytics advanced segmentation

segmentation knows no bounds. Whether you do online, offline or nonline analysis, or just like to randomly play with data, insights arrive faster with ...

See-Think-Do: A Content, Marketing, Measurement Business Framework

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AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company’s own selfish perspective). Then there is Agile for ...

Two Amazing Bar Charts: % Content Consumption, % Share of Search

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custom reporting and Here’s a very simple way to start. Step One: Count the amount of content in each area of your site. This ...

Excellent Analytics Tip #24: Obsess About Real Business Profitability

actionable web analytics advanced segmentation

Market Motive). But ZQI U also has many real world campuses, so students can enroll online and attend in the real world. Digital advertising ...

The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

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Lean Analytics a new book by my friend Benjamin Yoskovitz. The book introduces a wonderful process called the Lean Analytics Cycle, which aims to ...

Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions!

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Universal Analytics anyone?). But these features bring with them new problems that we hadn’t imagined before. Mostly because the limitations in the tools meant ...