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This I Believe: A Manifesto for a Magnificent Career

This I Believe was one of my favorite NPR programs. It’s raison d’être: “Americans from all walks of life share the personal philosophies and ...

Search: Not Provided: What Remains, Keyword Data Options, the Future

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In late 2011, Google announced an effort to make search behavior more secure. Logged-in users were switched to using httpS from http. This encrypted ...

Google Analytics Visitor Segmentation: Users, Sequences, Cohorts!

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My love for segmentation knows no bounds. Whether you do online, offline or nonline analysis, or just like to randomly play with data, insights ...

See-Think-Do: A Content, Marketing, Measurement Business Framework

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The world does not need a new business framework. I get “About 269,000,000 results (0.25 seconds)” for business framework on Google today. But most ...

Two Amazing Bar Charts: % Content Consumption, % Share of Search

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Would you believe me when I say that your digital analytics data –, from Google Analytics or WebTrends, et. al. –, might be hindering ...

Excellent Analytics Tip #24: Obsess About Real Business Profitability

actionable web analytics advanced segmentation

The art of analysis often fails to deliver ginarmous success simply because of how limited our worldview is when we go about identifying bottom-line ...