Google Analytics Visitor Segmentation: Users, Sequences, Cohorts!
segmentation knows no bounds. Whether you do online, offline or nonline analysis, or just like to randomly play with data, insights arrive faster with ...
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See-Think-Do: A Content, Marketing, Measurement Business Framework
AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company’s own selfish perspective). Then there is Agile for ...
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Two Amazing Bar Charts: % Content Consumption, % Share of Search
custom reporting and Here’s a very simple way to start. Step One: Count the amount of content in each area of your site. This ...
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Excellent Analytics Tip #24: Obsess About Real Business Profitability
Market Motive). But ZQI U also has many real world campuses, so students can enroll online and attend in the real world. Digital advertising ...
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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act
Lean Analytics a new book by my friend Benjamin Yoskovitz. The book introduces a wonderful process called the Lean Analytics Cycle, which aims to ...
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Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions!
Universal Analytics anyone?). But these features bring with them new problems that we hadn’t imagined before. Mostly because the limitations in the tools meant ...
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Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM
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