Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Facebook or cart and checkout abandonment rate. If you can fix that, more revenue will immediately flow into your client’s bottom-line. They will show ...
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Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

Are we able to efficiently find the right people and influence them? Can we deliver an incredible experience that blows the mind of our ...
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7 Data Presentation Tips: Think, Focus, Simplify, Calibrate, Visualize++

DC-DR-DA: A Simple Framework For Smarter Decisions .) We are all aware that the best companies in the world have an Bob Mankoff] Lesson ...
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Empowering Analysis Ninjas? 12 Signs To Identify A Data Driven Culture

analytics ladder of awesomeness each company needs to climb, and it just takes time. But a larger part of the reason is that companies ...
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This I Believe: A Manifesto for a Magnificent Career

This I Believe was one of my favorite NPR programs. It’s raison d’être: \”Americans from all walks of life share the personal philosophies and ...
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Search: Not Provided: What Remains, Keyword Data Options, the Future

recently announced switching to httpS as standard for all mail users, indicating secure search might follow next. That of course will mean more referring ...
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Avinash Kaushik

Bestselling Author, Analytics
Chief Strategy Officer, HMM

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Web Analytics 2.0 by Avinash Kaushik

Web Analytics 2.0

Learn to prioritize customer-centric, multi-channel analysis and experimentation over simple data reporting.

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Web Analytics An Hour A Day Book by Avinash Kaushik

Web Analytics: An Hour A Day

Learn to focus on actionable insights and cultural change rather than just tracking data.

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