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Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming ...

Smart Dashboard Modules: Insightful Dimensions And Best Metrics

actionable web analytics digital marketing

My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to ...

Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

actionable web analytics data driven decision making

I’m excited about the power of a well created dashboard. It is a thing of beauty and a source of immense joy. Oh, and ...

Digital Design & User Experience Best Practices: Happiness + Profits!

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We have more data than God wants anyone to have. We have more talent deployed than was ever true in history. We have more ...

Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

actionable web analytics digital marketing

Every once in a while I take a pause and answer your questions, your burning questions (!), about digital marketing and analytics. I’d requested ...

Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

actionable analytics digital marketing

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. It is the difference between ...

7 Data Presentation Tips: Think, Focus, Simplify, Calibrate, Visualize++

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There are three elements to our “big data” efforts, or unhyped normal data efforts: Data Collection, Data Reporting, and Data Analysis. (More on that ...

Empowering Analysis Ninjas? 12 Signs To Identify A Data Driven Culture

actionable analytics data driven cultures

Every indicator we have is that companies are investing more in every facet of analytics. Tools. People. Consulting. Processes. Yet, it is unclear if ...