Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!
metric. Dare I say, a Bounce Rate. The numbers could go either way, but having them together allows the recipient to just see the ...
Continue Reading
Dear Avinash: Your Digital Marketing + Analytics Challenges Answered
Facebook or cart and checkout abandonment rate. If you can fix that, more revenue will immediately flow into your client’s bottom-line. They will show ...
Continue Reading
Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies
Are we able to efficiently find the right people and influence them? Can we deliver an incredible experience that blows the mind of our ...
Continue Reading
7 Data Presentation Tips: Think, Focus, Simplify, Calibrate, Visualize++
DC-DR-DA: A Simple Framework For Smarter Decisions .) We are all aware that the best companies in the world have an Bob Mankoff] Lesson ...
Continue Reading
YouTube Marketing And Analytics: A Primer For Magnificent Success
Evian or TrueMove (Thailand), among many other brands, is because of their work on YouTube. The only reason I know loads of new people ...
Continue Reading
Empowering Analysis Ninjas? 12 Signs To Identify A Data Driven Culture
analytics ladder of awesomeness each company needs to climb, and it just takes time. But a larger part of the reason is that companies ...
Continue Reading
Digital Marketing And Analytics: Two Ladders For Magnificent Success
Let’s look at each step on the ladder in some detail. The very first thing you want to do is create an acceptable website. ...
Continue Reading
This I Believe: A Manifesto for a Magnificent Career
This I Believe was one of my favorite NPR programs. It’s raison d’être: \”Americans from all walks of life share the personal philosophies and ...
Continue Reading
Search: Not Provided: What Remains, Keyword Data Options, the Future
recently announced switching to httpS as standard for all mail users, indicating secure search might follow next. That of course will mean more referring ...
Continue Reading
Six Visual Solutions To Complex Digital Marketing/Analytics Challenges
venn diagram, though, as you’ll see, I do take enormous liberties with the format. [As checkout the difference.] Here are the stories we’ll cover… ...
Continue Reading

Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM

Stay Smart | Newsletter
My weekly newsletter shares the latest solutions to your real-world challenges, inspires you to think smart, move fast.

Web Analytics 2.0
Learn to prioritize customer-centric, multi-channel analysis and experimentation over simple data reporting.
Select Your Language
