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Great Storytelling With Data: Visualize Simply And Focus Obsessively

actionable web analytics data visualization

The difference between a Reporting Squirrel and Analysis Ninja? Insights. As in, the former is in the business of providing data, the latter in ...

Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW!

actionable web analytics custom reports

Standard reports stink. Custom reports rock! If you are a regular reader of this blog, you are quite familiar with this sentiment. I’ve expressed ...

See, Think, Do, Care Winning Combo: Content +Marketing +Measurement!

actionable analytics digital analytics

There have been tons and tons of implementations around the world of my wonderfully profitable See-Think-Do-Care business framework. This is immensely gratifying. Over the ...

Digital Marketing & Analytics: Five Deadly Myths De-mythified!

digital analytics digital marketing

In a recent set of keynotes and consulting engagements in the US, UK and Canada, I’ve had an overwhelming feeling that in very fundamental ...

Ten Hidden Gems In Google Analytics: Do Smarter Web Data Analysis!

actionable web analytics custom reports

The 80/20 rule applies to our use of web analytics tools as well. Most of us use just a small amount of power our ...

The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips

actionable web analytics digital analytics

In a Q&A after a keynote a couple of years ago, I was asked: “When will traditional business analysis subsume the web analytics silo?“ ...

Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Compete competitive intelligence

Half-way through this post, you’ll seriously wonder why you’ve spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. When you ...