Ten Hidden Gems In Google Analytics: Do Smarter Web Data Analysis!
Even your best over-estimation of Google Analytics’ scale will under-estimate it by 100x, minimum. In that context, Real-Time reports are an impressive feat of ...
Continue Reading
The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips
analytics.js . This makes it a bit harder to wrap your head around all the possibilities. Big problem for Google to solve. For example, ...
Continue Reading
Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports
Competitive Intelligence Analysis: Why, What & How to Choose. CIA also formed one of five foundational elements in my Competitive Intelligence Data Sources & ...
Continue Reading
The Complete Digital Analytics Ecosystem: How To Win Big
Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies.] Bounce Rate. It will never be a KPI. Simply because even if your ...
Continue Reading
Data Visualization Inspiration: Analysis To Insights To Action, Faster!
Google+ or 1.1 million FCC net neutrality comments, water consumption of a burger patty vs. daily cooking, where we donate vs. diseases that kill ...
Continue Reading
Benchmarking Performance: Your Options, Dos, Don’ts and To-Die-Fors!
Digital Marketing and Measurement Model.] If you have set the targets for your KPIs up front (Unique Visitors for Sept. should be 1,356,000), you’ve ...
Continue Reading
Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!
Surely you are not surprised that digital finally beats TV. (Yea!!!) I was not surprised, we could see that coming quite clearly. What was ...
Continue Reading
Smart Dashboard Modules: Insightful Dimensions And Best Metrics
Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he’s observed that attribution modeling is missing from most web analytics ...
Continue Reading
Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples
Isn’t it pretty awesome? It provides a brief snapshot of the entire business. From 3rd grader attendance to new artworks on view to expenses ...
Continue Reading
Digital Design & User Experience Best Practices: Happiness + Profits!
Zappos. It is functional. If you know what you want, you can buy it. But does the experience have to be like you are ...
Continue Reading

Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM

Stay Smart | Newsletter
My weekly newsletter shares the latest solutions to your real-world challenges, inspires you to think smart, move fast.

Web Analytics 2.0
Learn to prioritize customer-centric, multi-channel analysis and experimentation over simple data reporting.
Select Your Language
