Latest Posts - Page 7 of 37 - Occam's Razor by Avinash Kaushik

See, Think, Do, Care Winning Combo: Content +Marketing +Measurement!

See-Think-Do-Care business framework. This is immensely gratifying. Over the last year, I’ve also worked with many companies to drive new and rapid innovation in ...

Digital Marketing & Analytics: Five Deadly Myths De-mythified!

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But, I’m distressed that programmatic is thought about as panacea by CMOs and other CxOs. “Just buy a programmatic stack, and all our problems ...

Ten Hidden Gems In Google Analytics: Do Smarter Web Data Analysis!

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Even your best over-estimation of Google Analytics’ scale will under-estimate it by 100x, minimum. In that context, Real-Time reports are an impressive feat of ...

The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips

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analytics.js . This makes it a bit harder to wrap your head around all the possibilities. Big problem for Google to solve. For example, ...

Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

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Competitive Intelligence Analysis: Why, What & How to Choose. CIA also formed one of five foundational elements in my Competitive Intelligence Data Sources & ...

The Complete Digital Analytics Ecosystem: How To Win Big

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Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies.] Bounce Rate. It will never be a KPI. Simply because even if your ...

Data Visualization Inspiration: Analysis To Insights To Action, Faster!

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Google+ or 1.1 million FCC net neutrality comments, water consumption of a burger patty vs. daily cooking, where we donate vs. diseases that kill ...

Benchmarking Performance: Your Options, Dos, Don’ts and To-Die-Fors!

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Digital Marketing and Measurement Model.] If you have set the targets for your KPIs up front (Unique Visitors for Sept. should be 1,356,000), you’ve ...

Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

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Surely you are not surprised that digital finally beats TV. (Yea!!!) I was not surprised, we could see that coming quite clearly. What was ...

Smart Dashboard Modules: Insightful Dimensions And Best Metrics

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Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he’s observed that attribution modeling is missing from most web analytics ...