Ten Hidden Gems In Google Analytics: Do Smarter Web Data Analysis!

Even your best over-estimation of Google Analytics’ scale will under-estimate it by 100x, minimum. In that context, Real-Time reports are an impressive feat of ...
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The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips

analytics.js . This makes it a bit harder to wrap your head around all the possibilities. Big problem for Google to solve. For example, ...
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Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Competitive Intelligence Analysis: Why, What & How to Choose. CIA also formed one of five foundational elements in my Competitive Intelligence Data Sources & ...
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The Complete Digital Analytics Ecosystem: How To Win Big

Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies.] Bounce Rate. It will never be a KPI. Simply because even if your ...
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Data Visualization Inspiration: Analysis To Insights To Action, Faster!

Google+ or 1.1 million FCC net neutrality comments, water consumption of a burger patty vs. daily cooking, where we donate vs. diseases that kill ...
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Benchmarking Performance: Your Options, Dos, Don’ts and To-Die-Fors!

Digital Marketing and Measurement Model.] If you have set the targets for your KPIs up front (Unique Visitors for Sept. should be 1,356,000), you’ve ...
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Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Surely you are not surprised that digital finally beats TV. (Yea!!!) I was not surprised, we could see that coming quite clearly. What was ...
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Smart Dashboard Modules: Insightful Dimensions And Best Metrics

Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he’s observed that attribution modeling is missing from most web analytics ...
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Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

Isn’t it pretty awesome? It provides a brief snapshot of the entire business. From 3rd grader attendance to new artworks on view to expenses ...
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Digital Design & User Experience Best Practices: Happiness + Profits!

Zappos. It is functional. If you know what you want, you can buy it. But does the experience have to be like you are ...
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Avinash Kaushik

Bestselling Author, Analytics
Chief Strategy Officer, HMM

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Web Analytics 2.0 by Avinash Kaushik

Web Analytics 2.0

Learn to prioritize customer-centric, multi-channel analysis and experimentation over simple data reporting.

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Web Analytics An Hour A Day Book by Avinash Kaushik

Web Analytics: An Hour A Day

Learn to focus on actionable insights and cultural change rather than just tracking data.

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