Tag: brand marketing
Pay Less, Grow More: Agencies in an Agentic AI Era.
Marketing agency fees in the AI era should change dramatically. AI and automation are eliminating large amounts of execution work while increasing the value ...
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2 Seconds to Brand Impact: A Modern Video Ads Playbook
Would you believe it: Almost no one watches your video ads! Take your company employee hat off: Do you watch any other company’s video ...
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Loss Recovery Growth Model: Answer Engine Optimization (AEO)
With the slow and steady evolution from keyword searching to resolution questions typed into Answer Engines, you are going to lose traffic (and revenue) ...
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Marketing: Win Before You Spend: Pre-Test Creative + Media Sufficiency.
The most important lesson in Marketing is also the simplest: Successful Marketing requires incredible Creative, and sufficient Media weight. Simple, no? Yet, in my ...
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High-Impact Marketing: Rock Creative Pre-Testing!
Prologue. Recent Conversation with CEO B: Me: I saw your ad at the airport the other day. I have a sense for your challenges ...
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Marketing Analytics: Attribution Is Not Incrementality
One of the business side effects of the pandemic is that it has put a very sharp light on Marketing budgets. This is a ...
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Digital Design & User Experience Best Practices: Happiness + Profits!
We have more data than God wants anyone to have. We have more talent deployed than was ever true in history. We have more ...
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Google Insights for Search: Competitive Intelligence Analysis
Save the best for last! Insights for Search is one of the most awesome research tools you’ll use. I promise. We have learned how ...
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Avinash Kaushik
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Chief Strategy Officer, HMM
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