The most important lesson in Marketing is also the simplest: Successful Marketing requires incredible Creative, and sufficient Media weight. Simple, no? Yet, in my experience, it is rare that either part of that equation is understood or optimally executed. This disappointing reality limits the success for your Performance Marketing campaigns, and is death for your […]
High-Impact Marketing: Rock Creative Pre-Testing!
Prologue. Recent Conversation with CEO B: Me: I saw your ad at the airport the other day. I have a sense for your challenges and Marketing objectives. I’m sorry, but that ad was heartbreaking. I sense it is trying to be too clever. And, it demands an immense amount of attention to understand, who in […]
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