Tag: brand marketing
2 Seconds to Brand Impact: A Modern Video Ads Playbook
Would you believe it: Almost no one watches your video ads! Take your company employee hat off: Do you watch any other company’s video ...
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Loss Recovery Growth Model: Answer Engine Optimization (AEO)
With the slow and steady evolution from keyword searching to resolution questions typed into Answer Engines, you are going to lose traffic (and revenue) ...
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Marketing: Win Before You Spend: Pre-Test Creative + Media Sufficiency.
The most important lesson in Marketing is also the simplest: Successful Marketing requires incredible Creative, and sufficient Media weight. Simple, no? Yet, in my ...
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High-Impact Marketing: Rock Creative Pre-Testing!
Prologue. Recent Conversation with CEO B: Me: I saw your ad at the airport the other day. I have a sense for your challenges ...
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Marketing Analytics: Attribution Is Not Incrementality
One of the business side effects of the pandemic is that it has put a very sharp light on Marketing budgets. This is a ...
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Digital Design & User Experience Best Practices: Happiness + Profits!
Zappos. It is functional. If you know what you want, you can buy it. But does the experience have to be like you are ...
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Google Insights for Search: Competitive Intelligence Analysis
Trends for Websites to measure core site metrics and identify strengths and weakness of our competitors. We built on that by learning how the ...
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Avinash Kaushik
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Chief Strategy Officer, HMM
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