There are few things more complicated in analytics (all analytics, big data and huge data!) than multi-channel attribution modeling. We have fought valiant battles, paid expensive consultants, purchased a crazy amount of software, and achieved an implementation high that is quickly, followed by a " gosh darn it where is my return on investment from […]
Occam's Razor by Avinash Kaushik
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Avinash Kaushik
Bestselling Author, Analytics | Chief Strategy Officer, Croud Read more »
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