actionable analytics Archives - Occam's Razor by Avinash Kaushik

Tag: actionable analytics

Bye, Bye Human-Powered Marketing Analytics.

actionable analytics key performance indicators

my advice to deliver IAbI, and not data. Here’s the traditional analytics workflow being practiced in your company: 1. Report Generation. Hours and hours ...

The Best Marketing ROI Formula: Incremental Net Profit ROI!

actionable analytics excellent analytics tips

There’s a scary Giant hiding in your closet. It imposes hidden costs that, when accounted for, transform your claim that advertising is adding business ...

Marketing Analytics: Methodologies Trump Metrics!

actionable analytics excellent analytics tips

If a conversation is occurring about Data and Analytics, chances are high that it is about Metrics. About how abhorrent Vanity Metrics are. About ...

Marketing Analytics Mistake #1: Efficiency Without Effectiveness!

actionable analytics digital marketing

“Let’s all focus on a single metric, a True North for the entire company!” This is an understandable sentiment from Extremely Senior Leaders (ESLs). ...

Transform Data’s Impact: Pick The Right Success KPI!

actionable analytics key performance indicators

Your analysis provides clear data that the campaign was a (glorious) failure. It could not be clearer. The KPI you chose for your brand ...

Cookies To Humans: Implications Of Identity Systems On Incentives!

actionable analytics attribution

A story where data is the hero, followed by two mind-challenging business-shifting ideas. At a previous employer customer service on the phone was a ...

See, Think, Do, Care Winning Combo: Content +Marketing +Measurement!

actionable analytics digital analytics

See-Think-Do-Care business framework. This is immensely gratifying. Over the last year, I’ve also worked with many companies to drive new and rapid innovation in ...