actionable analytics - Occam’s Razor by Avinash Kaushik

Tag: actionable analytics

Google’s Statistics: Heads They Win, Tails You Lose.

actionable analytics key performance indicators

Google Brand Lift & Conversion Lift studies use the same underlying idea of statistical certainty. But certainty is not the same thing as answering ...

Bye, Bye Human-Powered Marketing Analytics.

actionable analytics key performance indicators

HiPPOs still hand down most decisions in a company – even when surrounded by piles and piles of reports with metrics galore. Marketers still ...

The Best Marketing ROI Formula: Incremental Net Profit ROI!

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There’s a scary Giant hiding in your closet. It imposes hidden costs that, when accounted for, transform your claim that advertising is adding business ...

Marketing Analytics: Methodologies Trump Metrics!

actionable analytics excellent analytics tips

If a conversation is occurring about Data and Analytics, chances are high that it is about Metrics. About how abhorrent Vanity Metrics are. About ...

Marketing Analytics Mistake #1: Efficiency Without Effectiveness!

actionable analytics digital marketing

“Let’s all focus on a single metric, a True North for the entire company!” This is an understandable sentiment from Extremely Senior Leaders (ESLs). ...

Transform Data’s Impact: Pick The Right Success KPI!

actionable analytics key performance indicators

Your analysis provides clear data that the campaign was a (glorious) failure. It could not be clearer. The KPI you chose for your brand ...

Cookies To Humans: Implications Of Identity Systems On Incentives!

actionable analytics attribution

A story where data is the hero, followed by two mind-challenging business-shifting ideas. At a previous employer customer service on the phone was a ...

See, Think, Do, Care Winning Combo: Content +Marketing +Measurement!

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There have been tons and tons of implementations around the world of my wonderfully profitable See-Think-Do-Care business framework. This is immensely gratifying. Over the ...

Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

actionable analytics digital marketing

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. It is the difference between ...

Empowering Analysis Ninjas? 12 Signs To Identify A Data Driven Culture

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Every indicator we have is that companies are investing more in every facet of analytics. Tools. People. Consulting. Processes. Yet, it is unclear if ...

The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

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This should not be news to you. To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. ...

Excellent Analytics Tip #22: Calculate Return On Analytics Investment!

actionable analytics return on analytics spend

Analysts: Put up or shut up time! This blog is centered around creating incredible digital experiences powered by qualitative and quantitative data insights. Every ...