Tag: excellent analytics tips
The Best Marketing ROI Formula: Incremental Net Profit ROI!
There’s a scary Giant hiding in your closet. It imposes hidden costs that, when accounted for, transform your claim that advertising is adding business ...
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Marketing Analytics: Methodologies Trump Metrics!
If a conversation is occurring about Data and Analytics, chances are high that it is about Metrics. About how abhorrent Vanity Metrics are. About ...
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The Very Best Digital Metrics For 15 Different Companies!
The very best analysts distill, rather than dilute. The very best analysts focus, when most tend to scatter. The very best analysts display critical ...
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Excellent Analytics Tip #27: Chase Smart Calculated Metrics!
The Marketing Analytics Intersect. Thanks! [/Sidebar] It also results in Marketers obsess about awful things like last-click conversions (See-Think-Do-Care business framework). Not even all ...
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Ten Hidden Gems In Google Analytics: Do Smarter Web Data Analysis!
Even your best over-estimation of Google Analytics’ scale will under-estimate it by 100x, minimum. In that context, Real-Time reports are an impressive feat of ...
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Measuring Incrementality: Controlled Experiments to the Rescue!
Search Engine Optimization. We have to do Paid Search. We have to have a robust Affiliate network. We have to do Mobile advertising. We ...
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Excellent Analytics Tip #15: Measure Latent Conversions & Visitor Behavior
Did that just blow your mind? : ) No? Ok, what you are measuring in the case of Recency is not simply people who ...
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Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM
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