Tag: excellent analytics tips
The Best Marketing ROI Formula: Incremental Net Profit ROI!
There’s a scary Giant hiding in your closet. It imposes hidden costs that, when accounted for, transform your claim that advertising is adding business ...
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Marketing Analytics: Methodologies Trump Metrics!
If a conversation is occurring about Data and Analytics, chances are high that it is about Metrics. About how abhorrent Vanity Metrics are. About ...
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The Very Best Digital Metrics For 15 Different Companies!
The very best analysts distill, rather than dilute. The very best analysts focus, when most tend to scatter. The very best analysts display critical ...
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Excellent Analytics Tip #27: Chase Smart Calculated Metrics!
For the last decade (#omg!), I’ve consistently complained about a fundamental flaw in Web Analytics tools: They incentivize one night stands, rather than engagements ...
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Ten Hidden Gems In Google Analytics: Do Smarter Web Data Analysis!
The 80/20 rule applies to our use of web analytics tools as well. Most of us use just a small amount of power our ...
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Measuring Incrementality: Controlled Experiments to the Rescue!
With a plethora of digital media channels at our disposal and new ones on the way every day(!), how do you prioritize your efforts? ...
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Excellent Analytics Tip #15: Measure Latent Conversions & Visitor Behavior
Here is an astonishingly brilliant, yet simple idea (if I may say so myself!): Why just measure conversions as one purchase or conversions just ...
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Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM
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