Tag: business optimization

The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

This should not be news to you. To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. ...
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Avinash Kaushik

Bestselling Author, Analytics
Chief Strategy Officer, HMM

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Web Analytics 2.0

Learn to prioritize customer-centric, multi-channel analysis and experimentation over simple data reporting.

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Web Analytics An Hour A Day Book by Avinash Kaushik

Web Analytics: An Hour A Day

Learn to focus on actionable insights and cultural change rather than just tracking data.

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