Tag: best practices

Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions!

Web Analytics tools have become pretty feature rich, and the future promises to bring even more goodies (Universal Analytics anyone?). But these features bring ...
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Your Web Metrics: Super Lame or Super Awesome?

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet ...
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Web Analytics 2.0 Book.

Web Analytics 2.0

Learn to prioritize customer-centric, multi-channel analysis and experimentation over simple data reporting.

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