Tag: best practices

Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions!

Universal Analytics anyone?). But these features bring with them new problems that we hadn’t imagined before. Mostly because the limitations in the tools meant ...
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Your Web Metrics: Super Lame or Super Awesome?

org structure, bad boss, Web Analytics Measurement Model. Maybe something else (surprisingly, excuses are not all that hard to find when you are looking ...
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Avinash Kaushik

Bestselling Author, Analytics
Chief Strategy Officer, HMM

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Web Analytics 2.0 by Avinash Kaushik

Web Analytics 2.0

Learn to prioritize customer-centric, multi-channel analysis and experimentation over simple data reporting.

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Web Analytics An Hour A Day Book by Avinash Kaushik

Web Analytics: An Hour A Day

Learn to focus on actionable insights and cultural change rather than just tracking data.

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