As my focus has evolved to getting companies to imagine and execute incredible digital marketing initiatives, I’ve discovered that my passion for the medium, my experience in creating innovative solutions, and — yes — my charm are sometimes insufficient to convince some CxOs to take their digital marketing opportunities seriously. Rather I’ve had to fall back on my trusty steed: data. :) One common scenario is this: Company PJ spends $250 million on traditional advertising. They know the web is exciting. They have a Facebook page. They have a smattering of microsites that their Agency put together once in a…