Web Metrics - Avinash Kaushik

Category: Web Metrics

Excellent Analytics Tip #24: Obsess About Real Business Profitability

actionable web analytics advanced segmentation

The art of analysis often fails to deliver ginarmous success simply because of how limited our worldview is when we go about identifying bottom-line ...

The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

actionable analytics business optimization

This should not be news to you. To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. ...

Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions!

analytics tips best practices

Web Analytics tools have become pretty feature rich, and the future promises to bring even more goodies (Universal Analytics anyone?). But these features bring ...

Excellent Analytics Tip #21: Convert Complex Data Into Simple Logical Stories

data presentation tips

I love this quote from Richard Branson: Complexity is your enemy. Any fool can make something complicated. It is hard to make something simple. ...

Dear Avinash: Attribution Modeling, Org Culture, Deeper Analysis +++

analytical tips analytics organization structure

A couple weeks back I’d requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics ...

Web Analytics Consulting: A Simple Framework For Smarter Decisions

clear line of sight model digital analytics consulting

As I’ve gotten older I’ve come to appreciate the value of frameworks a lot more. When we are young, the answers to everything are ...

EU Cookie / Privacy Laws: Implications On Data Collection And Analysis

cookies data analysis

Privacy is a very important issue when it comes to digital. The way data is collected online and what happens to it is a ...

Google Analytics Custom Reports: Paid Search Campaigns Analysis

adwords custom reports

Every Analysis Ninja knows that standard reports are lame. The lameness stems from the fact that they are created for everyone, stuffed with as ...

Excellent Analytics Tip #20: Measuring Digital \”Brand Strength\”

brand measurement competitive intelligence

A lot of digital analytics focuses on direct response (conversions, leads, etc.). But there is an additional valuable, and sexy, focus of our marketing ...