competitive intelligence - Occam’s Razor by Avinash Kaushik

Tag: competitive intelligence

2 Seconds to Brand Impact: A Modern Video Ads Playbook

brand marketing competitive intelligence

Would you believe it: Almost no one watches your video ads! Take your company employee hat off: Do you watch any other company’s video ...

AEO: Answer Engine Analytics | Best Reports, KPIs, Metrics.

competitive intelligence digital analytics

SEO served us well; it remains a revenue driving powerhouse today, and will do so for the near future. As humans shift FROM “keywording” ...

Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Compete competitive intelligence

Half-way through this post, you’ll seriously wonder why you’ve spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. When you ...

Benchmarking Performance: Your Options, Dos, Don’ts and To-Die-Fors!

actionable web analytics competitive intelligence

We are all blessed with more data than we know what to do with, and all for the price of a few lines of ...

7 Data Presentation Tips: Think, Focus, Simplify, Calibrate, Visualize++

actionable web analytics competitive intelligence

There are three elements to our “big data” efforts, or unhyped normal data efforts: Data Collection, Data Reporting, and Data Analysis. (More on that ...

Excellent Analytics Tip #20: Measuring Digital \”Brand Strength\”

brand measurement competitive intelligence

A lot of digital analytics focuses on direct response (conversions, leads, etc.). But there is an additional valuable, and sexy, focus of our marketing ...

Web Analytics Books!

clickstream analysis competitive intelligence

Yes, books with a s. : ) It is with immense excitement that I am sharing the news that I have just finished writing ...

Google Insights for Search: Competitive Intelligence Analysis

brand marketing competitive intelligence

Save the best for last! Insights for Search is one of the most awesome research tools you’ll use. I promise. We have learned how ...

Google / DoubleClick Ad Planner: Competitive Intelligence Analysis

advertising media planning competitive intelligence

Google’s Ad Planner is less a competitive intelligence tool and more a tool that gives fantastic insights into understanding behavior of visitors to your ...

Google Trends for Websites: Competitive Intelligence Analysis

Alexa Compete

If you are on the web, or do Web Analysis, it is a real crime if you don’t tap into the reams and reams ...

Google Analytics Help: Questions, Answers, Tips, Ideas, Suggestions

analytics support competitive intelligence

Tags, tracking advanced javascript functions, navigation summaries and exit pages, delights of benchmarking, challenges with goals and funnels, monogamy or polygamy, flash tracking and ...