Tag: brand measurement
High-Impact Marketing: Rock Creative Pre-Testing!
Prologue. Recent Conversation with CEO B: Me: I saw your ad at the airport the other day. I have a sense for your challenges ...
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Smarter Career Choices #3: Solve for the Global Maxima!
Today, a simple lesson that so many of us miss at great peril. In fact in your role, at this very moment, your company ...
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Excellent Analytics Tip #20: Measuring Digital \”Brand Strength\”
A lot of digital analytics focuses on direct response (conversions, leads, etc.). But there is an additional valuable, and sexy, focus of our marketing ...
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Brand Measurement: Analytics & Metrics for Branding Campaigns
One of the ultimate excuses for not measuring impact of Marketing campaigns is: “Oh, that’s just a branding campaign.” Admit it, you’ve heard it. ...
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Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM
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