Web Metrics - Avinash Kaushik

Category: Web Metrics

The Biggest Mistake Web Analysts Make… And How To Avoid It!

The single biggest mistake web analysts make is working without purpose. We work very hard. We torture SiteCatalyst. We send out a lot of ...

Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!

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It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. ...

Best Web Metrics / KPIs for a Small, Medium or Large Sized Business

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We have access to more data than God wants anyone to have. Thus it is not surprising that we feel overwhelmed, and rather than ...

Smarter Data Analysis of Google’s https (not provided) change: 5 Steps

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It is astonishingly common that we are asked to analyze the impossible. In perhaps a career-limiting move I’m going to try to do that ...

Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value

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I am going to break one of my unspoken cardinal rules: Only write about real problems and measurement that is actually possible in the ...

Google Analytics Visits Metric: Change. Implications. Opportunities.

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Recently the Google Analytics team changed the way sessionization algorithm. In lay terms… how the start, duration and end of a Visit is computed. ...

Produce Actionable Insights: Mate Custom Reports With Adv Segments!

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99.9996253% of Web Analytics reports produced are utterly useless. Partly because of a lack of any tie to business strategy (ensure you have a ...

Email Marketing: Campaign Analysis, Metrics, Best Practices

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With all the sexiness oozing out of social media it might seem insane to write about email. It’s been relegated to the “OMG that ...

Your Web Metrics: Super Lame or Super Awesome?

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Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet ...

Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Make love? Direct Traffic? Really? I am not kidding. Direct traffic contains visitors that proactively seek you out, everyone else you have to "beg" ...