Category: Web Metrics
See, Think, Do, Care Winning Combo: Content +Marketing +Measurement!
There have been tons and tons of implementations around the world of my wonderfully profitable See-Think-Do-Care business framework. This is immensely gratifying. Over the ...
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Ten Hidden Gems In Google Analytics: Do Smarter Web Data Analysis!
The 80/20 rule applies to our use of web analytics tools as well. Most of us use just a small amount of power our ...
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Data Visualization Inspiration: Analysis To Insights To Action, Faster!
Like a vast majority on planet Earth, I love data visualizations. Ok, so perhaps as the author of two bestselling books on analytics I ...
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Benchmarking Performance: Your Options, Dos, Don’ts and To-Die-Fors!
We are all blessed with more data than we know what to do with, and all for the price of a few lines of ...
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Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!
Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming ...
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Smart Dashboard Modules: Insightful Dimensions And Best Metrics
My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to ...
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Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!
There is unlimited amount of data thrown off our digital existences. (Or to use sexy term du jour , we have big data!) Our ...
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Dear Avinash: Your Digital Marketing + Analytics Challenges Answered
Every once in a while I take a pause and answer your questions, your burning questions (!), about digital marketing and analytics. I’d requested ...
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Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies
In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. It is the difference between ...
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Six Visual Solutions To Complex Digital Marketing/Analytics Challenges
Two things I love a lot: 1. Frameworks, because if I can teach someone a new mental model, a different way of thinking, they ...
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Google Analytics Visitor Segmentation: Users, Sequences, Cohorts!
My love for segmentation knows no bounds. Whether you do online, offline or nonline analysis, or just like to randomly play with data, insights ...
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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models
There are few things more complicated in analytics (all analytics, big data and huge data!) than multi-channel attribution modeling. We have fought valiant battles, ...
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Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM

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