Web Metrics Archives - Occam's Razor by Avinash Kaushik

Category: Web Metrics

Marketing Analytics: Methodologies Trump Metrics!

actionable analytics excellent analytics tips

If a conversation is occurring about Data and Analytics, chances are high that it is about Metrics. About how abhorrent Vanity Metrics are. About ...

Strategic Marketing Analytics: CMO Dashboards That Rock!

actionable web analytics key performance indicators

An extraordinary amount of time, effort, $$$ are spent on building dashboards/scorecards for CMOs… Yet, the end result, nearly always, is a useless data ...

Transform Data’s Impact: Pick The Right Success KPI!

actionable analytics key performance indicators

Your analysis provides clear data that the campaign was a (glorious) failure. It could not be clearer. The KPI you chose for your brand ...

Increase Analytics Influence: Leverage Predictive Metrics!

actionable web analytics key performance indicators

Almost all metrics you currently use have one common thread: They are almost all backward-looking. If you want to deepen the influence of data ...

Five Strategies for Slaying the Data Puking Dragon.

If you bring sharp focus, you increase chances of attention being diverted to the right places. That in turn will drive smarter questions, which ...

The Very Best Digital Metrics For 15 Different Companies!

actionable web analytics excellent analytics tips

The very best analysts distill, rather than dilute. The very best analysts focus, when most tend to scatter. The very best analysts display critical ...

Be Real-World Smart: A Beginner’s Advanced Google Analytics Guide

actionable web analytics custom reports

Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: custom reports and Market ...

Ad Block Tracking With Google Analytics: Code, Metrics, Reports

actionable web analytics digital marketing

Mitch Joel. But think about their text in green for a moment. On a mobile platform should Forbes not have pity on its users ...

Rock Analytics More: Obsess About Goals And Goal Values!

actionable web analytics digital analytics

A much richer understanding about the eight things I’m solving for. Now, all those other metrics suddenly have a purpose and context. I can ...

Excellent Analytics Tip #27: Chase Smart Calculated Metrics!

actionable web analytics excellent analytics tips

The Marketing Analytics Intersect. Thanks! [/Sidebar] It also results in Marketers obsess about awful things like last-click conversions (See-Think-Do-Care business framework). Not even all ...

Great Storytelling With Data: Visualize Simply And Focus Obsessively

actionable web analytics data visualization

The Marketing Analytics Intersect. Thanks! [/Sidebar] Do you see how far away a Reporting Squirrel’s job is from that of an Analysis Ninja? For ...

Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW!

actionable web analytics custom reports

The Marketing Analytics Intersect. Thanks! [/Sidebar] The primary reason is simple: You are unique. Your business is unique. Why would a report created for ...