Web Metrics - Avinash Kaushik

Category: Web Metrics

Marketing Analytics: Methodologies Trump Metrics!

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If a conversation is occurring about Data and Analytics, chances are high that it is about Metrics. About how abhorrent Vanity Metrics are. About ...

Strategic Marketing Analytics: CMO Dashboards That Rock!

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An extraordinary amount of time, effort, $$$ are spent on building dashboards/scorecards for CMOs… Yet, the end result, nearly always, is a useless data ...

Transform Data’s Impact: Pick The Right Success KPI!

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Your analysis provides clear data that the campaign was a (glorious) failure. It could not be clearer. The KPI you chose for your brand ...

Increase Analytics Influence: Leverage Predictive Metrics!

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Almost all metrics you currently use have one common thread: They are almost all backward-looking. If you want to deepen the influence of data ...

Five Strategies for Slaying the Data Puking Dragon.

If you bring sharp focus, you increase chances of attention being diverted to the right places. That in turn will drive smarter questions, which ...

The Very Best Digital Metrics For 15 Different Companies!

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The very best analysts distill, rather than dilute. The very best analysts focus, when most tend to scatter. The very best analysts display critical ...

Be Real-World Smart: A Beginner’s Advanced Google Analytics Guide

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Being book smart is good. The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly ...

Ad Block Tracking With Google Analytics: Code, Metrics, Reports

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You don’t use an ad blocker, right? Of course not! You would never want to take away the opportunity a content creator has online ...

Rock Analytics More: Obsess About Goals And Goal Values!

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If you don’t have goals, you are not doing digital analytics. You are doing i am wasting earth’s precious oxygenalytics. Let’s back up. Let ...

Excellent Analytics Tip #27: Chase Smart Calculated Metrics!

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For the last decade (#omg!), I’ve consistently complained about a fundamental flaw in Web Analytics tools: They incentivize one night stands, rather than engagements ...