digital analytics Archives - Occam's Razor by Avinash Kaushik

Tag: digital analytics

Smart KPIs: Accountability Over Outcomes Over Activity.

digital analytics key performance indicators

A couple of years ago, I was doing a Strategic Consulting engagement for a global company that operates in 75 countries. The scope was ...

AEO: Answer Engine Analytics | Best Reports, KPIs, Metrics.

competitive intelligence digital analytics

SEO served us well; it remains a revenue driving powerhouse today, and will do so for the near future. As humans shift FROM “keywording” ...

Kill Data Pukes: Split KPIs, Diagnostic Metrics & Influencing Variables.

actionable web analytics digital analytics

Across every layer of the company, business people get too much data. Hunting expeditions are launched to locate what’s relevant and useful. CMO scorecards ...

Winning With Data: Say No To Insights, Yes To Out-of-sights!

actionable web analytics digital analytics

If there is one thing the universe agrees on, it is that you should just provide data… You should provide INSIGHTS!!! In the 807,150 ...

The Most Important Business KPIs. (Spoiler: Not Conversion Rate!)

actionable web analytics digital analytics

I was reading a paper by a respected industry body that started by flagging head fake KPIs. I love that moniker, head fake. Likes. ...

A Great Analyst’s Best Friends: Skepticism & Wisdom!

actionable web analytics digital analytics

Ice Cream and IQ. Hard not to click on that, right? It is a short article containing a line chart plotting ice cream consumption ...

Rock Analytics More: Obsess About Goals And Goal Values!

actionable web analytics digital analytics

A much richer understanding about the eight things I’m solving for. Now, all those other metrics suddenly have a purpose and context. I can ...

Great Storytelling With Data: Visualize Simply And Focus Obsessively

actionable web analytics data visualization

The Marketing Analytics Intersect. Thanks! [/Sidebar] Do you see how far away a Reporting Squirrel’s job is from that of an Analysis Ninja? For ...

Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW!

actionable web analytics custom reports

The Marketing Analytics Intersect. Thanks! [/Sidebar] The primary reason is simple: You are unique. Your business is unique. Why would a report created for ...

See, Think, Do, Care Winning Combo: Content +Marketing +Measurement!

actionable analytics digital analytics

See-Think-Do-Care business framework. This is immensely gratifying. Over the last year, I’ve also worked with many companies to drive new and rapid innovation in ...