digital analytics - Occam’s Razor by Avinash Kaushik

Tag: digital analytics

Google Analytics 2026: Unlocking New Features, Analysis.

actionable web analytics digital analytics

Over the last year, the team at Google Analytics (GA) has released a cluster of features which extend GA’s ability to power higher altitude, ...

Smart KPIs: Accountability Over Outcomes Over Activity.

digital analytics key performance indicators

A couple of years ago, I was doing a Strategic Consulting engagement for a global company that operates in 75 countries. The scope was ...

AEO: Answer Engine Analytics | Best Reports, KPIs, Metrics.

competitive intelligence digital analytics

SEO served us well; it remains a revenue driving powerhouse today, and will do so for the near future. As humans shift FROM “keywording” ...

Kill Data Pukes: Split KPIs, Diagnostic Metrics & Influencing Variables.

actionable web analytics digital analytics

Across every layer of the company, business people get too much data. Hunting expeditions are launched to locate what’s relevant and useful. CMO scorecards ...

Winning With Data: Say No To Insights, Yes To Out-of-sights!

actionable web analytics digital analytics

If there is one thing the universe agrees on, it is that you should just provide data… You should provide INSIGHTS!!! In the 807,150 ...

The Most Important Business KPIs. (Spoiler: Not Conversion Rate!)

actionable web analytics digital analytics

I was reading a paper by a respected industry body that started by flagging head fake KPIs. I love that moniker, head fake. Likes. ...

A Great Analyst’s Best Friends: Skepticism & Wisdom!

actionable web analytics digital analytics

Here’s something important I’ve observed in my experience in working with data, and changing organizations with ideas: Great Analysts are always skeptical. Deeply so. ...

Rock Analytics More: Obsess About Goals And Goal Values!

actionable web analytics digital analytics

If you don’t have goals, you are not doing digital analytics. You are doing i am wasting earth’s precious oxygenalytics. Let’s back up. Let ...

Great Storytelling With Data: Visualize Simply And Focus Obsessively

actionable web analytics data visualization

The difference between a Reporting Squirrel and Analysis Ninja? Insights. As in, the former is in the business of providing data, the latter in ...

Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW!

actionable web analytics custom reports

Standard reports stink. Custom reports rock! If you are a regular reader of this blog, you are quite familiar with this sentiment. I’ve expressed ...

See, Think, Do, Care Winning Combo: Content +Marketing +Measurement!

actionable analytics digital analytics

There have been tons and tons of implementations around the world of my wonderfully profitable See-Think-Do-Care business framework. This is immensely gratifying. Over the ...