Across every layer of the company, business people get too much data. Hunting expeditions are launched to locate what’s relevant and useful. CMO scorecards have impressions! Agencies are using CPMs, or worse “Traffic” as primary KPI. A Bank’s CMO has NPS on their dashboard – NPS is sourced from everything a company does AFTER Marketing’s […]
Winning With Data: Say No To Insights, Yes To Out-of-sights!
If there is one thing the universe agrees on, it is that you should just provide data… You should provide INSIGHTS!!! In the 807,150 (!) words I’ve written on this blog thus far, at least 400,000 have been dedicated to helping you find insights. In posts about advanced segmentation, in posts about how to build […]
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