Category: Web Analytics
Analytics Career Advice: Job Titles, Salaries, Technical & Business Roles
comment for context around why. Every Web Analyst (or really Business Analyst) of any sort finds themselves at that critical point. Have been doing ...
Continue Reading
Excellent Analytics Tip #14: Measuring Value of Ecommerce Sales Tools
My recommendation was to measure conversion rate for the segment that views the video. If conversion is higher then the videos are bringing value. ...
Continue Reading
Experiment or Die. Five Reasons And Awesome Testing Ideas.
engagement . : ) Naked people are risky, even if they are holding strategically placed Buy Now buttons. So run a test where only ...
Continue Reading
The Ultimate Web Analytics Data Reconciliation Checklist
magnificent 10/90 rule from May 2006 when I was but a naïve web analytics Manager.] But. Pontification aside the reality is that many people ...
Continue Reading
Google Analytics Releases Advanced Segmentation: Now Be A Ninja!
Google Analytics Visitor Segmentation: Users, Sequences, Cohorts!] Without a doubt the feature that I am most excited about is Advanced Segmentation. This has been ...
Continue Reading
Redefining Innovation: Incremental, w/ Side Effects & Transformational
engagement“! :] I have personally struggled with internalizing what innovation truly means. I mean really truly. Until recently. In preparing for my talk (Self ...
Continue Reading
\”Dear Avinash\”: Be Awesome At Comparing KPI Trends Over Time
Stressed “Agency Analysts” and Search Robots messing up your life. In this post we’ll cover a topic near and dear to all our hearts, ...
Continue Reading
Evolve Intelligently: Achieve Web Analytics Nirvana, Successfully
Market Motive): 1] A passion for Analytics, web or otherwise. 2] A love of teaching, with a particular stress on cutting through the FUD ...
Continue Reading
Six Web Metrics / Key Performance Indicators To Die For
Best Web Metrics / KPIs for a Small, Medium or Large Sized Business ~ Wikipedia of course!] Ain’t that wonderful? Never the one to ...
Continue Reading
Web Analytics: An Hour A Day – Book Update
incredible eight months since I wrote about my book Web Analytics: An Hour A Day, clearly I am not doing enough SSP (shameless self ...
Continue Reading
Google Insights for Search: Competitive Intelligence Analysis
Trends for Websites to measure core site metrics and identify strengths and weakness of our competitors. We built on that by learning how the ...
Continue Reading
Google / DoubleClick Ad Planner: Competitive Intelligence Analysis
Google Ad Planner! :) This is the second post in our recent Competitive Intelligence series. The first one was on The Basics: Research Your ...
Continue Reading
Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM
My Weekly Newsletter
Grab bleeding-edge Marketing, Analytics, and Strategy to outsmart AI disruption.
Web Analytics 2.0
Learn to prioritize customer-centric, multi-channel analysis and experimentation over simple data reporting.
Select Your Language
Web Analytics: An Hour A Day
Learn to focus on actionable insights and cultural change rather than just tracking data.
Select Your Language
