Web Analytics - Avinash Kaushik

Category: Web Analytics

Analytics Career Advice: Job Titles, Salaries, Technical & Business Roles

Michael, politely, says in an email: “I have done web analytics for five years, I have mastered Omniture, WebTrends and Google Analytics, I provide ...

Excellent Analytics Tip #14: Measuring Value of Ecommerce Sales Tools

ecommerce tools measuring influence

An Analysis Ninja, let’s call him Philip Walford, asked a delightful question. Philip wanted to know if the impact of a faith based initiative ...

Experiment or Die. Five Reasons And Awesome Testing Ideas.

a/b testing google website optimizer

“Experiment or die, there is no try.” That was my call to action, Yoda inspired, last week to a group of international C-level executives. ...

The Ultimate Web Analytics Data Reconciliation Checklist

comparing google analytics and omniture and webtrends and coremetrics and indextools and clicktracks comparing web data

Ideally you should only have one web analytics tool on your website. If you have nothing and you are starting out then sure have ...

Google Analytics Releases Advanced Segmentation: Now Be A Ninja!

actionable web analytics advanced segmentation

The Google Analytics team announced the release of seven features today. The next stage in the metamorphosis of the popular web analytics tool. [Update: ...

Redefining Innovation: Incremental, w/ Side Effects & Transformational

incremental innovation transformational innovation

I don’t know of many other words quite as abused as innovation. Maybe the word strategy, but that’s about it. It seems to mean ...

\”Dear Avinash\”: Be Awesome At Comparing KPI Trends Over Time

actionable analysis analyzing website trends

I get a lot of emails with questions, atleast 10 to 15 each day. Some are easy, others hard, and some mind boggling (due ...

Evolve Intelligently: Achieve Web Analytics Nirvana, Successfully

avinash kaushik cost benefit analysis

“Most Analysts / Marketers / HiPPO’s don’t realize the amount of pain and effort that is involved in getting the web analytics data they ...

Six Web Metrics / Key Performance Indicators To Die For

average order value conversion rate

The term KPI is one that I hear far more than any other in this nascent field we call Web Analytics. Key Performance Indicators! ...

Web Analytics: An Hour A Day – Book Update

avinash kaushik web analytics an hour a day

Let’s have some fun, and a break from all the tough work of . . . well . . . . work. It has ...

Google Insights for Search: Competitive Intelligence Analysis

brand marketing competitive intelligence

Save the best for last! Insights for Search is one of the most awesome research tools you’ll use. I promise. We have learned how ...

Google / DoubleClick Ad Planner: Competitive Intelligence Analysis

advertising media planning competitive intelligence

Google’s Ad Planner is less a competitive intelligence tool and more a tool that gives fantastic insights into understanding behavior of visitors to your ...