Web Analytics Archives - Occam's Razor by Avinash Kaushik

Category: Web Analytics

Smart KPIs: Accountability Over Outcomes Over Activity.

digital analytics key performance indicators

A couple of years ago, I was doing a Strategic Consulting engagement for a global company that operates in 75 countries. The scope was ...

Bye, Bye Human-Powered Marketing Analytics.

actionable analytics key performance indicators

my advice to deliver IAbI, and not data. Here’s the traditional analytics workflow being practiced in your company: 1. Report Generation. Hours and hours ...

Kill Data Pukes: Split KPIs, Diagnostic Metrics & Influencing Variables.

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Across every layer of the company, business people get too much data. Hunting expeditions are launched to locate what’s relevant and useful. CMO scorecards ...

Marketing Analytics Mistake #1: Efficiency Without Effectiveness!

actionable analytics digital marketing

“Let’s all focus on a single metric, a True North for the entire company!” This is an understandable sentiment from Extremely Senior Leaders (ESLs). ...

Scapegoating Analysts | Recognizing & Preventing A Bad Idea.

actionable web analytics key performance indicators

Here’s a sign that you’ve arrived as an Analyst or an Analytics team: At the first sign of failure reported by the data, most ...

Strategic Marketing Analytics: CMO Dashboards That Rock!

actionable web analytics key performance indicators

An extraordinary amount of time, effort, $$$ are spent on building dashboards/scorecards for CMOs… Yet, the end result, nearly always, is a useless data ...

Transform Data’s Impact: Pick The Right Success KPI!

actionable analytics key performance indicators

Your analysis provides clear data that the campaign was a (glorious) failure. It could not be clearer. The KPI you chose for your brand ...

Winning With Data: Say No To Insights, Yes To Out-of-sights!

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If there is one thing the universe agrees on, it is that you should just provide data… You should provide INSIGHTS!!! In the 807,150 ...

The Most Important Business KPIs. (Spoiler: Not Conversion Rate!)

actionable web analytics digital analytics

I was reading a paper by a respected industry body that started by flagging head fake KPIs. I love that moniker, head fake. Likes. ...

Increase Analytics Influence: Leverage Predictive Metrics!

actionable web analytics key performance indicators

Almost all metrics you currently use have one common thread: They are almost all backward-looking. If you want to deepen the influence of data ...

Marketing Analytics: Attribution Is Not Incrementality

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One of the business side effects of the pandemic is that it has put a very sharp light on Marketing budgets. This is a ...

Analytics On The Bleeding Edge: Transforming Data’s Influence

Analytics teams are named for the silos and limitations within which they trap themselves. Paid Media. Owned Media. SEO. BI. Customer Service. Data Warehousing. ...