Scapegoating Analysts | Recognizing & Preventing A Bad Idea.

Here’s a sign that you’ve arrived as an Analyst or an Analytics team: At the first sign of failure reported by the data, most people blame you (Analyst/Data). Wear it as a badge of honor! It means your analysis has identified insights that are big enough, important enough, that the recipients get instantly worried. Ideally, […]

Strategic Marketing Analytics: CMO Dashboards That Rock!

An extraordinary amount of time, effort, $$$ are spent on building dashboards/scorecards for CMOs… Yet, the end result, nearly always, is a useless data puke. It turns out boiling the ocean is hard. To build an effective big picture scorecard for the CMO, that is not data pukey, there are three crucial challenges that have […]