Web Analytics - Avinash Kaushik

Category: Web Analytics

How To Excite People About Web Analytics: Five Tips.

changing your analytics culture competing on analytics

Reality: A small fraction of people who can benefit from data actually use it. This is especially true for the world of web analytics. ...

Web Analytics Flamenco in Barcelona!

Practitioner Web Analytics 2008 web analytics conference

Flamenco: A Spanish musical genre with strong, rhythmic undertones and is often accompanied with a similarly impassioned style of dance characterized by its powerful ...

Excellent Analytics Tip #13: Measure Macro AND Micro Conversions.

conversion rate definition improving conversion rate

We love our conversion rates. :) Really really. Part of me is glad because my book and the Trinity strategy and the Web Analytics ...

In Web Analytics Context Is King Baby! Go Get Your Own.

actionable web analytics comparative trends

Common complaint: “Sure I have web analytics data, I have no idea what to do! I swear I have really tried hard and looked ...

Standard Metrics Revisited: #5 : Conversion / ROI Attribution

conversion attribution conversion rate

My post on exactly how Time on Page and Time on Site are calculated by Web Analytics tools was well received but there were ...

The Best Online Survey For A Website, Yours Free!

customer satisfaction measurement iperceptions

A true permission based on-exit survey that provides an easy to deploy, easy to use and easier still to analyze framework to answer 4 ...

Lack Management Support or Buy-in? Embarrass Them!

change management strategies for driving change

You know exactly what is necessary in order for your company to achieve Web Analytics 2.0 greatness. You attend a conference and hear all ...

Excellent Analytics Tip #12: Unsuspected Correlations Are Sweet!

Audio ad tracking multi channel analysis

This post could also have been titled “Tracking Radio Ads” or “Measuring Online Impact of Offline Marketing” or “Success in a Nonline World“. It ...

Web Analytics Demystified: Revisited

Web analytics Demystified

Web Analytics is complex, not hard. Read this and make a ton of progress in three hours. Do five things, find insights, take action, ...

Measuring Online Engagement: What Role Does Web Analytics Play?

engagement index engagement metrics

Engagement is a buzz word. It is a quest. It is altar at which many worship. Often though, atleast online, our hopes are dashed, ...

History Is Overrated. (Atleast For Us, Atleast For Now.)

archiving web data web analytics historical data

This week history is on everyone’s mind, especially in our little world of web analytics. Yes history when it comes to the economy (no ...

Is Conversion Rate Enough? It’s A Good Start, Now Do More!

banner ad success metrics conversion rate

You got questions, we’ve got answers! – Radio Shack’s great marketing slogan. Is it enough to move from totally faith based banner ads buys ...

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