Yes, books with a s. : ) It is with immense excitement that I am sharing the news that I have just finished writing my second book! Web Analytics 2.0: The Art of Online Accountability & The Science of Customer Centricity It is a long title ain’t it? The good news is we are going to refer to it simply as Web Analytics 2.0. In this post I wanted to share thoughts about the book, the process of writing it (and doing three rounds of edits!) and outcomes. The Background Since mid-2008 Willem Knibbe, my wonderful Acquisition Editor at Wiley,…
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Let’s have some fun, and a break from all the tough work of . . . well . . . . work. It has been an incredible eight months since I wrote about my book Web Analytics: An Hour A Day, clearly I am not doing enough SSP (shameless self promotion)! This blog gets a nice amount of traffic each day, I should be “pimping” the book all the time!! All kidding aside, I had been meaning to update you all about the progress of the book and I have just been too swamped. In this post I want to…