Tag: measuring influence
Excellent Analytics Tip #14: Measuring Value of Ecommerce Sales Tools
My recommendation was to measure conversion rate for the segment that views the video. If conversion is higher then the videos are bringing value. ...
Continue Reading
Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM
Stay Smart | Newsletter
My weekly newsletter shares the latest solutions to your real-world challenges, inspires you to think smart, move fast.
Web Analytics 2.0
Learn to prioritize customer-centric, multi-channel analysis and experimentation over simple data reporting.
Select Your Language
Web Analytics: An Hour A Day
Learn to focus on actionable insights and cultural change rather than just tracking data.
Select Your Language
