Tag: cost benefit analysis
Evolve Intelligently: Achieve Web Analytics Nirvana, Successfully
“Most Analysts / Marketers / HiPPO’s don’t realize the amount of pain and effort that is involved in getting the web analytics data they ...
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Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM
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Web Analytics 2.0
Learn to prioritize customer-centric, multi-channel analysis and experimentation over simple data reporting.
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Web Analytics: An Hour A Day
Learn to focus on actionable insights and cultural change rather than just tracking data.
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