The term KPI is one that I hear far more than any other in this nascent field we call Web Analytics. Key Performance Indicators! This is a KPI and that is a KPI and “you don’t have a KPI, oh my!” and “look at my KPI it is awesomer than yours!” and. . . . well you’ve been there. You can empathize. Simple talk in this blog post: Highlight a definition. Give you five KPI’s that I like, ones that I think, IMHO, live up to the moniker KPI. Explain why, hopefully you’ll have rules you can apply and check…