Web Analytics - Avinash Kaushik

Category: Web Analytics

Google Trends for Websites: Competitive Intelligence Analysis

If you are on the web, or do Web Analysis, it is a real crime if you don’t tap into the reams and reams ...

A Primer On Web Analytics Visitor Tracking Cookies

If you are using a modern web analytics tool (tag based or log based) it is quite likely that it is using cookies for ...

Consultants, Analysts: Present Impactful Analysis, Insightful Reports

actionable web analytics impactful consultant reports

What would make you cry of happiness in a Web Analytics report? What would make you cry of happiness in any report / presentation ...

Google Analytics Help: Questions, Answers, Tips, Ideas, Suggestions

analytics support competitive intelligence

Tags, tracking advanced javascript functions, navigation summaries and exit pages, delights of benchmarking, challenges with goals and funnels, monogamy or polygamy, flash tracking and ...

Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

measuring holistic web impact multi channel data analysis

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). It is perhaps one of the ...

Contest Winners: The Best Web Analytics Report

The Best Web Analytics Report

The original title of this post was going to be. . . . Contest Winners: We Are All Made Of Stars. I love that ...

Pick One, Just One Web Analytics Report, Go!

key web analytics metrics marketing effectiveness

“You are stranded on a deserted island in the middle of the ocean. You can only pick one web analytics report to take with ...

\”Yes M’am, Yes You In The Back Row\” [13 Web Analytics Questions]

10/90 rule choosing the right web analytics tool

In the last five weeks I have given 20 plus speeches between my public and private speaking engagements. And I am not done yet, ...

Benefits Of Blogging – A Practitioner’s Perspective

benefits of a blog blogging tips

Two things in this post: 1) Quick reflection on a birthday. 2) My perspective on the benefits from blogging. Hopefully you’ll have as much ...

\”Dear Avinash\”: Stressed Agency Analyst & Robots Are Out To Get Me!

agency training Beginners Guide To Web Analytics

I write one post a week now and yet the blog is about 25 hours of work each week. Email is one big contributor. ...

The \”Action Dashboard\” (An Alternative To Crappy Dashboards)

actionable web analtyics analytics dashboard

Know the difference between a Reporting Squirrel and a Analysis Ninja? One is in the business of providing data. One is in the business ...

Make Web Analytics Actionable: Focus On \”What’s Changed\”

actionable web analytics making web metrics actionable

Here is a dirty little secret: Unless you are a exceptionally content heavy website And your content changes every day, it is quite unlikely ...

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