Category: Web Analytics

Google Trends for Websites: Competitive Intelligence Analysis

Web Analytics 2.0 strategy. A lot has changed even in the last six months in the world of competitive intelligence, this post, the first ...
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A Primer On Web Analytics Visitor Tracking Cookies

FUD and confusion and lack of understanding (or appreciation of!) cookies and the role that they play in any analytics done on the web. ...
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Consultants, Analysts: Present Impactful Analysis, Insightful Reports

WAA Championship (and the WAA I was able to add the top four winners to this post. Please see links at the bottom of ...
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Google Analytics Help: Questions, Answers, Tips, Ideas, Suggestions

analytics webinar hosted by NTEN (Google Analytics and I try to answer as many of them as quickly as I can (with a modicum ...
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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

It is quite likely that by the time you quantify the impact of your site on the 98.3% Visitors it turns out that the ...
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Contest Winners: The Best Web Analytics Report

We Are All Made Of Stars. I love that song (am a best web analytics report to take on a desert island, where you ...
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Pick One, Just One Web Analytics Report, Go!

I am sure you gasped! Perhaps you’re thinking: “of all the wonderful and vast number of metrics and dimensions this is the best he ...
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\”Yes M’am, Yes You In The Back Row\” [13 Web Analytics Questions]

Web Analytics Congres). Next week Barcelona (teach the tool how you are tagging/coding your search campaigns. Every company and Agency tends to use different ...
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Benefits Of Blogging – A Practitioner’s Perspective

Traditional Web Analytics is Dead. I can’t believe it has been two years, at the same time I am absolutely ecstatic about the journey ...
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\”Dear Avinash\”: Stressed Agency Analyst & Robots Are Out To Get Me!

I try to contact the specialists within the client companies, to try and confirm that the data I am using is ok, but there ...
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The \”Action Dashboard\” (An Alternative To Crappy Dashboards)

Perhaps the most common type is above. Lots of data, even drill downs included, but you can’t look at it and go: “Wow we ...
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Make Web Analytics Actionable: Focus On \”What’s Changed\”

And here are the keywords driving traffic to the website in the second month: Focusing your analytical and reporting efforts on “What’s Changed”. [Click ...
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Avinash Kaushik

Bestselling Author, Analytics
Chief Strategy Officer, HMM

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