• “Dear Avinash”: Be Awesome At Comparing KPI Trends Over Time

    I get a lot of emails with questions, atleast 10 to 15 each day. Some are easy, others hard, and some mind boggling (due to their length, complexity or audacity!). “Dear Avinash” is an occasional series where I share some of my answers that might benefit the greater ecosystem. I’ll only share the questions that might be universal, and ones where the source would be impossible to identify (to preserve confidentiality). The first one covered career advice for Stressed “Agency Analysts” and Search Robots messing up your life. In this post we’ll cover a topic near and dear to all…