By every indicator available, ecommerce is continuing to grow at an insane speed. Although it may seem impossible to imagine with ecommerce already totaling up to 5% of overall commerce, there’s astronomical growth still to come. Still, I’m heartbroken that some the simplest elements of ecommerce stink so much. It is 2018—why are there still light gray below-the-fold add to cart buttons? #youarekillingme There are numerous subtle issues as well. One strategic issue is illustrated by Timbuk2. Timbuk2 pays a huge margin to its resellers to sell their messenger bags. These resellers, in turn, give a bigger cut to Amazon,…
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The term KPI is one that I hear far more than any other in this nascent field we call Web Analytics. Key Performance Indicators! This is a KPI and that is a KPI and “you don’t have a KPI, oh my!” and “look at my KPI it is awesomer than yours!” and. . . . well you’ve been there. You can empathize. Simple talk in this blog post: Highlight a definition. Give you five KPI’s that I like, ones that I think, IMHO, live up to the moniker KPI. Explain why, hopefully you’ll have rules you can apply and check…