Six Web Metrics / Key Performance Indicators To Die For

The term KPI is one that I hear far more than any other in this nascent field we call Web Analytics. Key Performance Indicators! This is a KPI and that is a KPI and "you don't have a KPI, oh my!" and "look at my KPI it is awesomer than yours!" and. . . . […]

Standard Metrics Revisited: #5 : Conversion / ROI Attribution

My post on exactly how Time on Page and Time on Site are calculated by Web Analytics tools was well received but there were some people who had this reaction:        "Good lord! This seems so fragile! Abandon ship!!" I was not totally surprised at the reaction because people deep in the trenches […]