Web Analytics - Avinash Kaushik

Category: Web Analytics

Standard Metrics Revisited: #6: Daily, Weekly, Monthly Unique Visitors.

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Do you have a sneaking, yet unshakable, suspicion that your Web Analtyics Vendor is sometimes just trying to mess with you? Guess what? It’s ...

Google’s Search Based Keyword Tool: Monetize The Long Tail of Search

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Every once in a long while you come across a tool that just gives you goose bumps, you are instantly infatuated. The Search Based ...

Dear Avinash: Top Web Analytics Questions, Twitter Edition

When in doubt, ask your customers to help you. I am quite fond of saying that in the context of using methodologies like Surveys ...

Aggregation of Marginal Gains: Recession Busting Analytics!

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We are constantly on a quest to conquer the next big thing. Mountain. Ocean. Planet. “Conversion Buster.” The next million dollar opportunity. Not that ...

Excellent Analytics Tip #16: Brand Evangelists Index

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Often we present data without thinking about it too much. We might actively think about the metrics we are computing (and avoid rookie analysis ...

Actively Avoid Insights: 4 Useful KPI Measurement Techniques

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Yes. I noticed the slightest hint of sarcasm in the title of this post. This post covers four commonly used measurement techniques that 9 ...

\”Dear Avinash\”: Bounces, Abandonment, Visitor Ratios & Data Drops!

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One of the fun part of my professional life is all the email I get from you. Yes it is an insignificant amount of ...

Paid Search Analytics: Measuring Value of \”Upper Funnel\” Keywords

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“How do I measure the value of my “upper funnel” keywords?” People ask me this all the time. Upper funnel keywords are typically those ...

Excellent Analytics Tip #15: Measure Latent Conversions & Visitor Behavior

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Here is an astonishingly brilliant, yet simple idea (if I may say so myself!): Why just measure conversions as one purchase or conversions just ...

Videos: Actionable Web Analytics Tips

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Through the years Dr. Stephen Turner and “not Dr only Mr.” John Marshall have had a deep influence on my evolution as a Web ...

Google Analytics Maximized: Deeper Analysis, Higher ROI & You

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I am sure you have a new year’s resolution. Perhaps it is that you’ll maximize the value you get out of your web analytics ...

Multichannel Analytics- Tracking Online Impact Of Offline Campaigns

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Admit it, you secretly live in the fear of your Senior Management finding out that your online greatness is less a result of your ...

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