Web Analytics Archives - Page 11 of 31 - Occam's Razor by Avinash Kaushik

Category: Web Analytics

Standard Metrics Revisited: #6: Daily, Weekly, Monthly Unique Visitors.

actionable analytics analytics definitions

key performance indicators that were created just because someone decided it would be cute to add / subtract / multiply / divide some numbers. ...

Google’s Search Based Keyword Tool: Monetize The Long Tail of Search

effective search strategies google search based keyword tool

Keyword Tool outside of AdWords by clicking here.] One of the most common phenomenon is the long tail of search post a quick review. ...

Dear Avinash: Top Web Analytics Questions, Twitter Edition

When in doubt, ask your customers to help you. I am quite fond of saying that in the context of using methodologies like Experimentation ...

Aggregation of Marginal Gains: Recession Busting Analytics!

Aggregation of Marginal Gains Web Analytics

What can Digital Marketers learn from Olympic Cyclists? He started that post with this wonderful quote: Back in the 1980’s Jan Carlzon was trying ...

Excellent Analytics Tip #16: Brand Evangelists Index

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avoid rookie analysis mistakes). But it is rare that we, “Web Analysts”, actually think, I mean think, about the story we are telling. I ...

Actively Avoid Insights: 4 Useful KPI Measurement Techniques

averages compound metrics

Key Performance Indicator is: Measures that help you understand how you are doing against your objectives. Note the stress on Measures. And Objectives. It ...

\”Dear Avinash\”: Bounces, Abandonment, Visitor Ratios & Data Drops!

analytics data drops bounce rate

www.google.com before you email me, sometimes that also works pretty well.] Here are some questions from the last couple weeks that were interesting enough ...