Search Engine Marketing - Avinash Kaushik

Category: Search Engine Marketing

Experiment or Die. Five Reasons And Awesome Testing Ideas.

“Experiment or die, there is no try.” That was my call to action, Yoda inspired, last week to a group of international C-level executives. ...

The Ultimate Web Analytics Data Reconciliation Checklist

comparing google analytics and omniture and webtrends and coremetrics and indextools and clicktracks comparing web data

Ideally you should only have one web analytics tool on your website. If you have nothing and you are starting out then sure have ...

Google Analytics Releases Advanced Segmentation: Now Be A Ninja!

actionable web analytics advanced segmentation

The Google Analytics team announced the release of seven features today. The next stage in the metamorphosis of the popular web analytics tool. [Update: ...

\”Dear Avinash\”: Be Awesome At Comparing KPI Trends Over Time

actionable analysis analyzing website trends

I get a lot of emails with questions, atleast 10 to 15 each day. Some are easy, others hard, and some mind boggling (due ...

Evolve Intelligently: Achieve Web Analytics Nirvana, Successfully

avinash kaushik cost benefit analysis

“Most Analysts / Marketers / HiPPO’s don’t realize the amount of pain and effort that is involved in getting the web analytics data they ...

Six Web Metrics / Key Performance Indicators To Die For

average order value conversion rate

The term KPI is one that I hear far more than any other in this nascent field we call Web Analytics. Key Performance Indicators! ...

Google Insights for Search: Competitive Intelligence Analysis

brand marketing competitive intelligence

Save the best for last! Insights for Search is one of the most awesome research tools you’ll use. I promise. We have learned how ...

Google / DoubleClick Ad Planner: Competitive Intelligence Analysis

advertising media planning competitive intelligence

Google’s Ad Planner is less a competitive intelligence tool and more a tool that gives fantastic insights into understanding behavior of visitors to your ...

Google Trends for Websites: Competitive Intelligence Analysis

Alexa Compete

If you are on the web, or do Web Analysis, it is a real crime if you don’t tap into the reams and reams ...

A Primer On Web Analytics Visitor Tracking Cookies

tracking cookies types of cookies

If you are using a modern web analytics tool (tag based or log based) it is quite likely that it is using cookies for ...

Consultants, Analysts: Present Impactful Analysis, Insightful Reports

actionable web analytics impactful consultant reports

What would make you cry of happiness in a Web Analytics report? What would make you cry of happiness in any report / presentation ...

Google Analytics Help: Questions, Answers, Tips, Ideas, Suggestions

analytics support competitive intelligence

Tags, tracking advanced javascript functions, navigation summaries and exit pages, delights of benchmarking, challenges with goals and funnels, monogamy or polygamy, flash tracking and ...